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OPERATING EXPENSES - Schedule of selling and marketing expenses (Details) - USD ($)
 6 Months Ended 12 Months Ended
Jun. 30, 2023
Jun. 30, 2022
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
OPERATING EXPENSES          
Total $ 3,210,771 $ 235,184 $ 1,646,144 $ 1,256,315 [1] $ 257,330 [1]
Social media expense          
OPERATING EXPENSES          
Total 1,346,098 183,531 1,046,590 148,110 31,298
Advertising consulting expense          
OPERATING EXPENSES          
Total 989,918 45,376 178,403 78,736 105,334
Promotion expense          
OPERATING EXPENSES          
Total 454,897        
Rider referral program expenses          
OPERATING EXPENSES          
Total 295,503   66,586 105,756 42,994
Personnel expense          
OPERATING EXPENSES          
Total 22,560        
Other          
OPERATING EXPENSES          
Total $ 101,795 $ 6,277 16,345 2,706 3,480
Promotional operating expense          
OPERATING EXPENSES          
Total     257,039 102,207 40,576
Fair stand expense          
OPERATING EXPENSES          
Total     80,000 17,255 $ 33,648
Promotional product expense          
OPERATING EXPENSES          
Total     $ 1,181 $ 801,545  
[1] See restatement of financial statements in note 2.4 for further details.