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SELECTED STATEMENTS OF PROFIT OR LOSS DATA (Details) - USD ($) | 12 Months Ended
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Dec. 31, 2022 | Dec. 31, 2021 | Dec. 31, 2020
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Cost of revenue | $ 7,859,000 | $ 4,596,000 | $ 4,273,000
Research and development | 10,217,000 | 7,822,000 | 6,910,000
Selling and marketing | 12,749,000 | 8,774,000 | 5,807,000
General and administrative | 9,645,000 | 6,273,000 | 4,562,000
Labor |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Cost of revenue | 4,163,000 | 2,307,000 | 2,101,000
Research and development | 8,809,000 | 6,828,000 | 5,746,000
Selling and marketing | 5,170,000 | 4,953,000 | 4,032,000
General and administrative | 4,716,000 | 3,821,000 | 2,270,000
Promotion |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Cost of revenue |  | 35,000 | 314,000
Credit card fees |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Cost of revenue | 1,209,000 | 1,182,000 | 677,000
Servers |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Cost of revenue | 874,000 | 651,000 | 657,000
Research and development | 295,000 | 257,000 | 264,000
Software |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Research and development | 222,000 | 199,000 | 282,000
Selling and marketing | 185,000 | 165,000 | 106,000
General and administrative | 494,000 | 233,000 | 191,000
Marketing and Promotion |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Selling and marketing | 2,621,000 | 1,952,000 |
Digital Advertising |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Selling and marketing | 2,276,000 | 535,000 | 509,000
Services and tools |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Cost of revenue | 284,000 | 169,000 | 114,000
Travel |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Cost of revenue | 52,000 | 10,000 | 45,000
Research and development | 114,000 | 25,000 | 41,000
Selling and marketing | 243,000 | 78,000 | 44,000
General and administrative | 147,000 | 30,000 | 18,000
Rent and related |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
General and administrative | 682,000 | 373,000 | 485,000
Consulting |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
General and administrative | 2,312,000 | 516,000 | 536,000
Office expenses |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
General and administrative | 492,000 | 145,000 | 285,000
Communication and PR |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Selling and marketing | 12,000 | 21,000 | 15,000
Depreciation & Amortization |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Cost of revenue | 920,000 | 107,000 | 164,000
Research and development | 387,000 | 296,000 | 252,000
Selling and marketing | 980,000 | 536,000 | 755,000
General and administrative | 126,000 | 159,000 | 100,000
Share-based compensation |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Cost of revenue | 290,000 | 98,000 | 95,000
Research and development | 349,000 | 184,000 | 208,000
Selling and marketing | 524,000 | 348,000 | 262,000
General and administrative | 743,000 | 305,000 | 257,000
Human resources |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
General and administrative | 459,000 | 269,000 | 70,000
Bad debt |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
General and administrative | 227,000 | 55,000 | 174,000
Changes in the fair value of contingent consideration |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
General and administrative | (935) |  |
Other |  |  |
SELECTED STATEMENTS OF PROFIT OR LOSS DATA |  |  |
Cost of revenue | 67,000 | 37,000 | 106,000
Research and development | 41,000 | 33,000 | 117,000
Selling and marketing | 738,000 | 186,000 | 84,000
General and administrative | $ 182,000 | $ 367,000 | $ 176,000

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