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SELECTED STATEMENTS OF PROFIT OR LOSS DATA (Details) - USD ($)
12 Months Ended
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Cost of revenue $ 7,859,000 $ 4,596,000 $ 4,273,000
Research and development 10,217,000 7,822,000 6,910,000
Selling and marketing 12,749,000 8,774,000 5,807,000
General and administrative 9,645,000 6,273,000 4,562,000
Labor      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Cost of revenue 4,163,000 2,307,000 2,101,000
Research and development 8,809,000 6,828,000 5,746,000
Selling and marketing 5,170,000 4,953,000 4,032,000
General and administrative 4,716,000 3,821,000 2,270,000
Promotion      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Cost of revenue   35,000 314,000
Credit card fees      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Cost of revenue 1,209,000 1,182,000 677,000
Servers      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Cost of revenue 874,000 651,000 657,000
Research and development 295,000 257,000 264,000
Software      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Research and development 222,000 199,000 282,000
Selling and marketing 185,000 165,000 106,000
General and administrative 494,000 233,000 191,000
Marketing and Promotion      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Selling and marketing 2,621,000 1,952,000  
Digital Advertising      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Selling and marketing 2,276,000 535,000 509,000
Services and tools      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Cost of revenue 284,000 169,000 114,000
Travel      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Cost of revenue 52,000 10,000 45,000
Research and development 114,000 25,000 41,000
Selling and marketing 243,000 78,000 44,000
General and administrative 147,000 30,000 18,000
Rent and related      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
General and administrative 682,000 373,000 485,000
Consulting      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
General and administrative 2,312,000 516,000 536,000
Office expenses      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
General and administrative 492,000 145,000 285,000
Communication and PR      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Selling and marketing 12,000 21,000 15,000
Depreciation & Amortization      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Cost of revenue 920,000 107,000 164,000
Research and development 387,000 296,000 252,000
Selling and marketing 980,000 536,000 755,000
General and administrative 126,000 159,000 100,000
Share-based compensation      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Cost of revenue 290,000 98,000 95,000
Research and development 349,000 184,000 208,000
Selling and marketing 524,000 348,000 262,000
General and administrative 743,000 305,000 257,000
Human resources      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
General and administrative 459,000 269,000 70,000
Bad debt      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
General and administrative 227,000 55,000 174,000
Changes in the fair value of contingent consideration      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
General and administrative (935)    
Other      
SELECTED STATEMENTS OF PROFIT OR LOSS DATA      
Cost of revenue 67,000 37,000 106,000
Research and development 41,000 33,000 117,000
Selling and marketing 738,000 186,000 84,000
General and administrative $ 182,000 $ 367,000 $ 176,000