XML 25 R13.htm IDEA: XBRL DOCUMENT
v3.21.1

Trademarks, Trade Name, Other Intangible Assets and Goodwill | 3 Months Ended
--- | ---
Mar. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract] |
Trademarks, Trade Name, Other Intangible Assets and Goodwill | Trademarks, Trade Name, Other Intangible Assets and Goodwill Trademarks and Trade Name Our indefinite-lived intangible assets that are not amortized but subject to annual impairment testing consist of $331.5 million and $336.7 of Playboy-branded trademarks and acquired trade names as of March 31, 2021 and December 31, 2020, respectively. In January 2021, we ass essed and adjusted the expected use of our certain acquired trade names. In determining the estimated useful life of acquired trade names, we consider the longevity of the trade name, economic factors and period over which economic benefit is consumed, among other factors. N o material impact was recorded during the three months ended March 31, 2021. Capitalized trademark costs include costs associated with the acquisition, registration and/or renewal of our trademarks. We expense certain costs associated with the defense of our trademarks. Registration and renewal costs of $0.1 million were capitalized during the three months ended March 31, 2021 and 2020. Other Intangible Assets Other intangible assets include distribution agreements, photo and magazine archives, licensing agreements, a customer list, and trade names, which we recognized in connection with our business combinations. The following table sets forth amortizable other intangible assets, net (in thousands):
| Weighted-Average Life (Years) |  | Gross Carrying Amount |  | Accumulated Amortization |  | Net Carrying Amount
March 31, 2021 |  |  |  |  |  |  |
Trade names | 10 |  | $ | 9,430 |  |  | $ | (168) |  |  | $ | 9,262 |
Distribution agreements | 15 |  | 3,720 |  |  | (2,500) |  |  | 1,220 |
Photo and magazine archives | 10 |  | 2,000 |  |  | (2,000) |  |  | $ | — |
Customer list | 10 |  | 1,180 |  |  | (148) |  |  | 1,032 |
Total |  |  | $ | 16,330 |  |  | $ | (4,816) |  |  | $ | 11,514 |
| Weighted-Average Life (Years) |  | Gross Carrying Amount |  | Accumulated Amortization |  | Net Carrying Amount
December 31, 2020 |  |  |  |  |  |  |
Distribution agreements | 15 |  | $ | 3,720 |  |  | $ | (2,438) |  |  | $ | 1,282 |
Photo and magazine archives | 10 |  | 2,000 |  |  | (1,967) |  |  | 33 |
Licensing agreements | 9 |  | 5,913 |  |  | (5,913) |  |  | — |
Customer list | 10 |  | 1,180 |  |  | (118) |  |  | 1,062 |
Total |  |  | $ | 12,813 |  |  | $ | (10,436) |  |  | $ | 2,377 |
The aggregate amortization expense for definite-lived intangible assets was $0.3 million for each of the three months ended March 31, 2021 and 2020, respectively. As of March 31, 2021, expected amortization expense relating to definite-lived intangible assets for each of the next five years and thereafter is as follows (in thousands):
Remainder of 2021 | $ | 983 |
2022 | 1,309 |
2023 | 1,309 |
2024 | 1,309 |
2025 | 1,309 |
Thereafter | 5,295 |
Total | $ | 11,514 |

X
- References No definition available. + Details
Name: | us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
Name: | us-gaap_IntangibleAssetsDisclosureTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration