<SEC-DOCUMENT>0001104659-21-142518.txt : 20211122
<SEC-HEADER>0001104659-21-142518.hdr.sgml : 20211122
<ACCEPTANCE-DATETIME>20211122162652
ACCESSION NUMBER:		0001104659-21-142518
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20211118
FILED AS OF DATE:		20211122
DATE AS OF CHANGE:		20211122

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			RIZVI SUHAIL
		CENTRAL INDEX KEY:			0001226358

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-39312
		FILM NUMBER:		211432863

	MAIL ADDRESS:	
		STREET 1:		575 MADISON AVE
		STREET 2:		7TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PLBY Group, Inc.
		CENTRAL INDEX KEY:			0001803914
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-MISCELLANEOUS RETAIL [5900]
		IRS NUMBER:				371958714
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		10960 WILSHIRE BLVD
		STREET 2:		SUITE 2200
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90024
		BUSINESS PHONE:		310-424-1800

	MAIL ADDRESS:	
		STREET 1:		10960 WILSHIRE BLVD
		STREET 2:		SUITE 2200
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90024

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Mountain Crest Acquisition Corp.
		DATE OF NAME CHANGE:	20200219
</SEC-HEADER>
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<TYPE>4
<SEQUENCE>1
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<DESCRIPTION>OWNERSHIP DOCUMENT
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    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2021-11-18</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001803914</issuerCik>
        <issuerName>PLBY Group, Inc.</issuerName>
        <issuerTradingSymbol>PLBY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001226358</rptOwnerCik>
            <rptOwnerName>RIZVI SUHAIL</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>801 NORTHPOINT PARKWAY</rptOwnerStreet1>
            <rptOwnerStreet2>SUITE 129</rptOwnerStreet2>
            <rptOwnerCity>WEST PALM BEACH</rptOwnerCity>
            <rptOwnerState>FL</rptOwnerState>
            <rptOwnerZipCode>33407</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle></officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-11-18</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
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                <footnoteId id="F1"/>
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            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>50000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>17001047</value>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
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                <natureOfOwnership>
                    <value>See Footnote</value>
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        <nonDerivativeTransaction>
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            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>8500523</value>
                    <footnoteId id="F3"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
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                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>8500524</value>
                    <footnoteId id="F4"/>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F4"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-11-18</value>
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            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>J</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F3"/>
                <footnoteId id="F5"/>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>484313</value>
                    <footnoteId id="F5"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
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                </transactionAcquiredDisposedCode>
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                <sharesOwnedFollowingTransaction>
                    <value>8984837</value>
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                <directOrIndirectOwnership>
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                <natureOfOwnership>
                    <value>See Footnote</value>
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        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-11-18</value>
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            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>J</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F3"/>
                <footnoteId id="F7"/>
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            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>1670045</value>
                    <footnoteId id="F7"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
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                <sharesOwnedFollowingTransaction>
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                    <footnoteId id="F8"/>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F8"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
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            <transactionDate>
                <value>2021-11-18</value>
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            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
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            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
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                <transactionPricePerShare>
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                </transactionPricePerShare>
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                </transactionAcquiredDisposedCode>
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                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F10"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-11-18</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
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                <transactionFormType>4</transactionFormType>
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                <footnoteId id="F3"/>
                <footnoteId id="F11"/>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>3534530</value>
                    <footnoteId id="F11"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
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                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>14328976</value>
                    <footnoteId id="F12"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F12"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Represents 50,000 shares of common stock (the &quot;PIPE Shares&quot;) held by Rizvi Master, LLC, an entity controlled by Mr. Suhail Rizvi, Chairman of PLBY Group, Inc. (the &quot;Issuer&quot;). The price reported in Column 4 is a weighted average price. The Shares were sold in multiple transactions at prices ranging from $36.65 to $43.14 per share, at a weighted average price of $39.43 per share. The Reporting Person undertakes to provide to any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares of Common Stock sold at each separate price within the ranges set forth in the footnotes of this Form 4.</footnote>
        <footnote id="F2">Represents shares of common stock held by RT-ICON Holdings LLC (&quot;RT-ICON&quot;). RTM-ICON LLC (&quot;RTM-ICON&quot;) is the manager of RT-ICON. Rizvi Traverse Management, LLC (&quot;Rizvi Traverse&quot;) is the sole member of RTM-ICON. Mr. Suhail Rizvi is a manager of Rizvi Traverse. Each of RTM-ICON, Rizvi Traverse and Mr. Rizvi may be deemed to be the beneficial owner of the shares of common stock beneficially owned by RT-ICON, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.</footnote>
        <footnote id="F3">Represents a pro rata in-kind distribution of an aggregate of 8,500,523 shares of the Issuer's common stock, par value $0.0001 per share, by RT-ICON to its members for no consideration.</footnote>
        <footnote id="F4">Represents shares of common stock held by RT-ICON. RTM-ICON is the manager of RT-ICON. Rizvi Traverse is the sole member of RTM-ICON. Mr. Suhail Rizvi is a manager of Rizvi Traverse. Each of RTM-ICON, Rizvi Traverse and Mr. Rizvi may be deemed to be the beneficial owner of the shares of common stock beneficially owned by RT-ICON, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.</footnote>
        <footnote id="F5">Represents the receipt of 484,313 shares by RT-ICON FF LLC (&quot;RT-ICON FF&quot;) in the distribution referenced in Footnote 3 above.</footnote>
        <footnote id="F6">Represents shares of common stock held by funds controlled by RTM-ICON. Rizvi Traverse is the sole member of RTM-ICON. Mr. Suhai Rizvi is a manager of Rizvi Traverse. Each of RTM-ICON, Rizvi Traverse and Mr. Rizvi may be deemed to be the beneficial owner of the shares of common stock beneficially owned by RT-ICON, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.</footnote>
        <footnote id="F7">Represents the receipt of an aggregate of 1,670,045 shares by funds controlled by Rizvi Traverse (the &quot;funds&quot;) in the distribution referenced in Footnote 3 above.</footnote>
        <footnote id="F8">Represents shares of common stock held by the funds. Mr. Suhai Rizvi is a manager of Rizvi Traverse. Each of RTM-ICON, Rizvi Traverse and Mr. Rizvi may be deemed to be the beneficial owner of the shares of common stock beneficially owned by the funds, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.</footnote>
        <footnote id="F9">Represents the receipt of 139,564 shares of common stock by Rizvi Traverse Partners II, LLC (&quot;RTP II&quot;) in the distribution reference in Footnote 3 above.</footnote>
        <footnote id="F10">Represents 10,654,882 shares of common stock held by the funds and 139,564 shares of common stock held by RTP II. Rizvi Traverse Management II, LLC (&quot;RTM II&quot;) is the manager of RTP II. Mr. Suhai Rizvi is a manager of RT GP II. Each of RTM II and Mr. Rizvi may be deemed to be the beneficial owner of the shares of common stock beneficially owned by RTM II, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.</footnote>
        <footnote id="F11">Represents the receipt of 3,534,530 shares by Rizvi Opportunistic Equity Fund II, L.P. (&quot;ROEF II&quot;) in the distribution referenced in Footnote 3 above.</footnote>
        <footnote id="F12">Represents 3,534,530 shares of common stock held by ROEF II, 10,654,882 shares of common stock held by the funds and 139,564 shares of common stock held by RTP II. Rizvi Traverse GP II, LLC (&quot;RT GP II&quot;) is the general partner of ROEF II. Mr. Suhai Rizvi is a manager of RT GP II. Each of RT GP II and Mr. Rizvi may be deemed to be the beneficial owner of the shares of common stock beneficially owned by ROEF II, but each disclaims beneficial ownership of such shares, except to the extent of any pecuniary interest therein.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Suhail Rizvi</signatureName>
        <signatureDate>2021-11-22</signatureDate>
    </ownerSignature>
</ownershipDocument>
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</SEC-DOCUMENT>
