<SEC-DOCUMENT>0001959173-24-003895.txt : 20240524
<SEC-HEADER>0001959173-24-003895.hdr.sgml : 20240524
<ACCEPTANCE-DATETIME>20240524163058
ACCESSION NUMBER:		0001959173-24-003895
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240524
DATE AS OF CHANGE:		20240524

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PLBY Group, Inc.
		CENTRAL INDEX KEY:			0001803914
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-MISCELLANEOUS RETAIL [5900]
		ORGANIZATION NAME:           	07 Trade & Services
		IRS NUMBER:				371958714
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-39312
		FILM NUMBER:		24984923

	BUSINESS ADDRESS:	
		STREET 1:		10960 WILSHIRE BLVD
		STREET 2:		SUITE 2200
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90024
		BUSINESS PHONE:		310-424-1800

	MAIL ADDRESS:	
		STREET 1:		10960 WILSHIRE BLVD
		STREET 2:		SUITE 2200
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90024

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Mountain Crest Acquisition Corp.
		DATE OF NAME CHANGE:	20200219

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CROSSMAN MARC
		CENTRAL INDEX KEY:			0001214650
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		162 RIDGEWOOD AVENUE
		CITY:			GLEN RIDGE
		STATE:			NJ
		ZIP:			07028
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001214650</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001803914</issuerCik>
      <issuerName>PLBY Group, Inc.</issuerName>
      <secFileNumber>001-39312</secFileNumber>
      <issuerAddress>
        <com:street1>10960 WILSHIRE BLVD</com:street1>
        <com:street2>SUITE 2200</com:street2>
        <com:city>LOS ANGELES</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>90024</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>310-424-1800</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CROSSMAN MARC</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>900 Salem Street</com:street1>
          <com:city>Smithfield</com:city>
          <com:stateOrCountry>RI</com:stateOrCountry>
          <com:zipCode>02917</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>77098</noOfUnitsSold>
      <aggregateMarketValue>68200.89</aggregateMarketValue>
      <noOfUnitsOutstanding>72808102</noOfUnitsOutstanding>
      <approxSaleDate>05/24/2024</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>05/22/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>77098</amountOfSecuritiesAcquired>
      <paymentDate>05/22/2024</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>Sale includes an amount necessary to cover a tax obligation resulting from the settlement of a vested equity award distribution.</remarks>
    <noticeSignature>
      <noticeDate>05/24/2024</noticeDate>
      <signature>/s/ Eric Janiak, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Marc Crossman</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
