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Segments - Financial Information by Reportable Segment (Details) - USD ($)
$ in Thousands
 3 Months Ended
Mar. 31, 2025
Mar. 31, 2024
Segment Reporting Information [Line Items]    
Net revenues $ 28,875 $ 28,319
Cost of sales 9,053 12,507
Gross profit 19,822 15,812
Personnel (13,389) (10,084)
Rent (2,347) (2,530)
Marketing (2,094) (1,274)
Other segment items (8,252) (10,841)
Operating loss (6,260) (8,917)
Interest expense (1,888) (6,427)
Other nonoperating income, net 202 (50)
Loss before income taxes (7,946) (15,394)
Cost of sales    
Segment Reporting Information [Line Items]    
License agreement expenses 1,300  
Selling and administrative expenses    
Segment Reporting Information [Line Items]    
License agreement expenses 2,500  
Operating Segments | Direct-to-Consumer    
Segment Reporting Information [Line Items]    
Net revenues 16,331 18,740
Cost of sales 6,907 8,992
Gross profit 9,424 9,748
Personnel (4,347) (4,245)
Rent (1,719) (1,825)
Marketing (1,462) (1,255)
Other segment items (2,426) (2,570)
Operating loss (530) (147)
Operating Segments | Licensing    
Segment Reporting Information [Line Items]    
Net revenues 11,385 4,147
Cost of sales 596 328
Gross profit 10,789 3,819
Personnel (594) (558)
Rent (7) 0
Marketing (20) (12)
Other segment items (1,277) (1,170)
Operating loss 8,891 2,079
Corporate    
Segment Reporting Information [Line Items]    
Net revenues 313 0
Cost of sales 0 0
Gross profit 313 0
Personnel (5,743) (3,963)
Rent (621) (698)
Marketing (578) 0
Other segment items (3,666) (6,037)
Operating loss (10,295) (10,698)
All Other    
Segment Reporting Information [Line Items]    
Net revenues 846 5,432
Cost of sales 1,550 3,187
Gross profit (704) 2,245
Personnel (2,705) (1,318)
Rent 0 (7)
Marketing (34) (7)
Other segment items (883) (1,064)
Operating loss $ (4,326) $ (151)