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Segments - Financial Information by Reportable Segment (Details) - USD ($)
$ in Thousands
 3 Months Ended 6 Months Ended
Jun. 30, 2025
Jun. 30, 2024
Jun. 30, 2025
Jun. 30, 2024
Segment Reporting Information [Line Items]        
Net revenues $ 28,148 $ 24,885 $ 57,023 $ 53,204
Cost of sales 9,739 8,018 18,792 20,525
Gross profit 18,409 16,867 38,231 32,679
Personnel (11,392) (12,258) (24,781) (22,728)
Rent (2,205) (2,473) (4,552) (5,003)
Marketing (1,374) (1,569) (3,468) (2,843)
Other segment items (9,321) (9,770) (17,573) (20,225)
Operating loss (5,883) (9,203) (12,143) (18,120)
Interest expense (1,907) (6,588) (3,795) (13,015)
Other nonoperating income (expense), net 1,000 (245) 1,202 (295)
Loss before income taxes (6,790) (16,036) (14,736) (31,430)
Related Party        
Segment Reporting Information [Line Items]        
License expense, net of reduction 1,200   5,000  
Related Party | Cost of sales        
Segment Reporting Information [Line Items]        
License expense, net of reduction 400   1,700  
Related Party | Selling and administrative expenses        
Segment Reporting Information [Line Items]        
License expense, net of reduction 800   3,300  
Operating Segments | Direct-to-Consumer        
Segment Reporting Information [Line Items]        
Net revenues 16,493 14,504 32,824 33,244
Cost of sales 6,835 6,177 13,742 15,169
Gross profit 9,658 8,327 19,082 18,075
Personnel (4,806) (4,103) (9,153) (8,348)
Rent (1,702) (1,833) (3,421) (3,658)
Marketing (1,336) (1,376) (2,798) (2,631)
Other segment items (2,564) (4,178) (4,990) (6,748)
Operating loss (750) (3,163) (1,280) (3,310)
Operating Segments | Licensing        
Segment Reporting Information [Line Items]        
Net revenues 10,932 5,335 22,317 9,482
Cost of sales 2,503 (418) 3,099 (90)
Gross profit 8,429 5,753 19,218 9,572
Personnel (1,190) (963) (1,784) (1,907)
Rent (5) 0 (12) 0
Marketing (9) (27) (29) (39)
Other segment items (1,673) (377) (2,950) (1,161)
Operating loss 5,552 4,386 14,443 6,465
Corporate        
Segment Reporting Information [Line Items]        
Net revenues 135 0 448 0
Cost of sales 0 0 0 0
Gross profit 135 0 448 0
Personnel (4,793) (3,305) (10,536) (7,268)
Rent (498) (633) (1,119) (1,331)
Marketing (29) 0 (607) 0
Other segment items (4,740) (4,212) (8,406) (10,249)
Operating loss (9,925) (8,150) (20,220) (18,848)
All Other        
Segment Reporting Information [Line Items]        
Net revenues 588 5,046 1,434 10,478
Cost of sales 401 2,259 1,951 5,446
Gross profit 187 2,787 (517) 5,032
Personnel (603) (3,887) (3,308) (5,205)
Rent 0 (7) 0 (14)
Marketing 0 (166) (34) (173)
Other segment items (344) (1,003) (1,227) (2,067)
Operating loss (760) (2,276) (5,086) (2,427)
Intersegment Eliminations | Direct-to-Consumer        
Segment Reporting Information [Line Items]        
Other segment items $ 900 $ 800 $ 1,800 $ 1,800