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Condensed Consolidated Statements Of Cash Flows (USD $)
In Thousands, unless otherwise specified
 3 Months Ended
Mar. 31, 2012
Mar. 31, 2011
Operating activities    
Net loss $ (1,298) [1] $ (941) [1]
Adjustments to reconcile net loss to net (used in) cash provided by operating activities:    
Depreciation 589 730
Amortization 1,289 712
Share-based compensation expense 351 350
Deferred and stock option income tax benefit (706) (925)
Gain on translation of foreign currency (36)  
Losses from equity method investment 696 [1]  
Changes in operating assets and liabilities, net of effects from acquisitions:    
Accounts receivable, net 7,230 14,776
Inventory, net (2,188) 3,100
Deferred advertising costs (461) (494)
Receivable from equity method investee (904)  
Income taxes receivable   178
Advances (387) (920)
Other current assets (236) 168
Accounts payable (3,684) (10,655)
Participations payable (2,057) (1,870)
Accrued liabilities 1,056 (966)
Net cash (used in) provided by operating activities (746) 3,243
Investing activities    
Purchase of property, equipment and media rights (608) (994)
Purchase of business (13,400)  
Net cash used in investing activities (14,008) (994)
Financing activities    
Borrowings on line of credit 14,000  
Net proceeds from issuance of common stock and tax benefits from option exercises   39
Net cash provided by financing activities 14,000 39
Effect of exchange rates on cash 39 24
Net change in cash (715) 2,312
Cash at beginning of period 14,545 28,773
Cash at end of period 13,830 31,085
Supplemental cash flow information    
Income taxes paid 3 9
Interest paid      
[1] Real Goods Solar was deconsolidated and accounted for as an equity method investment effective December 31, 2011. Consequently, Real Goods Solar is reported as an equity method investment for the three months ended March 31, 2012 and as a consolidated subsidiary for the three months ended March 31, 2011.