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Segment Information (Details) (USD $) In Thousands, unless otherwise specified | 3 Months Ended | 9 Months Ended
--- | --- | ---
Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011
Net revenue: |  |  |  |  |  |  |  |
Net revenue | $ 42,983 | [1] | $ 73,333 | [1] | $ 135,762 | [1] | $ 178,854 | [1]
Net revenue excluding Solar (RSOL) | 42,983 |  | 41,747 |  | 135,762 |  | 109,889 |
Contribution loss: | (171) | [1] | (1,640) | [1] | (3,432) | [1] | (10,369) | [1]
Contribution loss excluding Solar (RSOL) | (171) |  | (1,005) |  | (3,432) |  | (7,926) |
Reconciliation of contribution margin (loss) to net income (loss) attributable to Gaiam, Inc.: |  |  |  |  |  |  |  |
Interest and other income (expense) | (192) | [1] | (15) | [1] | (259) | [1] | 92 | [1]
Loss from equity method investment | (15,940) | [1] |  |  | (17,580) | [1] |  |
Income tax benefit | (5,377) | [1] | (466) | [1] | (6,938) | [1] | (3,169) | [1]
Net (income) loss attributable to noncontrolling interest | (231) | [1] | (40) | [1] | (96) | [1] | 738 | [1]
Net loss attributable to Gaiam, Inc. | (11,157) | [1] | (1,229) | [1] | (14,429) | [1] | (6,370) | [1]
Direct to Consumer [Member] |  |  |  |  |  |  |  |
Net revenue: |  |  |  |  |  |  |  |
Net revenue | 15,924 |  | 22,226 |  | 54,415 |  | 56,334 |
Contribution loss: | (2,066) |  | (920) |  | (7,493) |  | (4,080) |
Business [Member] |  |  |  |  |  |  |  |
Net revenue: |  |  |  |  |  |  |  |
Net revenue | 27,059 |  | 19,521 |  | 81,347 |  | 53,555 |
Contribution loss: | 1,895 |  | (85) |  | 4,061 |  | (3,846) |
Solar (RSOL) [Member] |  |  |  |  |  |  |  |
Net revenue: |  |  |  |  |  |  |  |
Net revenue |  |  | 31,586 |  |  |  | 68,965 |
Contribution loss: |  |  | $ (635) |  |  |  | $ (2,443) |
[1] | RSOL was deconsolidated and accounted for as an equity method investment effective December 31, 2011. Consequently, RSOL is reported as an equity method investment for the three and nine months ended September 30, 2012 and as a consolidated subsidiary for the three and nine months ended September 30, 2011.

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