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Segment Information
 9 Months Ended
Sep. 30, 2012
Segment Information [Abstract]  
Segment Information
14.   Segment Information

Real Goods Solar was deconsolidated on December 31, 2011, and, thus, the segment information below reports RSOL as an equity method investment for 2012 and as a consolidated subsidiary for 2011. Since RSOL’s deconsolidation, we manage our business and aggregate our operational and financial information in accordance with two reportable segments. The direct to consumer segment contains direct response marketing program, catalog, Internet, retail store and subscription channels; and the business segment comprises retailer, media distribution, and corporate account channels.

Although we are able to track sales by channel, the management, allocation of resources, and analysis and reporting of expenses are presented on a combined basis, at the reportable segment level. Contribution margin is defined as net revenue less cost of goods sold and total operating expenses.

Financial information for our segments is as follows:

                                 
    Three Months Ended
September 30,		     Nine Months Ended
September 30,		  

(in thousands)

   2012     2011     2012     2011  

Net revenue:

                                

Direct to consumer

   $ 15,924     $ 22,226     $ 54,415     $ 56,334  

Business

     27,059       19,521       81,347       53,555  
   

 

 

    

 

 

    

 

 

    

 

 

  

Net revenue excluding Solar (RSOL)

     42,983       41,747       135,762       109,889  

Solar (RSOL)

     —         31,586       —         68,965  
   

 

 

    

 

 

    

 

 

    

 

 

  

Consolidated net revenue

     42,983       73,333       135,762       178,854  
   

 

 

    

 

 

    

 

 

    

 

 

  

Contribution margin (loss):

                                

Direct to consumer

     (2,066 )      (920 )      (7,493 )      (4,080 ) 

Business

     1,895       (85 )      4,061       (3,846 ) 
   

 

 

    

 

 

    

 

 

    

 

 

  

Contribution loss excluding Solar (RSOL)

     (171 )      (1,005 )      (3,432 )      (7,926 ) 

Solar (RSOL)

     —         (635 )      —         (2,443 ) 
   

 

 

    

 

 

    

 

 

    

 

 

  

Consolidated contribution loss

     (171 )      (1,640 )      (3,432 )      (10,369 ) 
   

 

 

    

 

 

    

 

 

    

 

 

  

Reconciliation of contribution loss to net loss attributable to Gaiam, Inc.:

                                

Interest and other income (expense)

     (192 )      (15 )      (259 )      92  

Loss from equity method investment in RSOL

     (15,940 )      —         (17,580 )      —    

Income tax benefit

     (5,377 )      (466 )      (6,938 )      (3,169 ) 

Net (income) loss attributable to noncontrolling interest

     (231 )      (40 )      (96 )      738  
   

 

 

    

 

 

    

 

 

    

 

 

  

Net loss attributable to Gaiam, Inc.

   $ (11,157 )    $ (1,229 )    $ (14,429 )    $ (6,370 )