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Segment Information (Details) (USD $)
In Thousands, unless otherwise specified
 3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Net revenue:        
Net revenue $ 42,983 [1] $ 73,333 [1] $ 135,762 [1] $ 178,854 [1]
Net revenue excluding Solar (RSOL) 42,983 41,747 135,762 109,889
Contribution loss: (171) [1] (1,640) [1] (3,432) [1] (10,369) [1]
Contribution loss excluding Solar (RSOL) (171) (1,005) (3,432) (7,926)
Reconciliation of contribution margin (loss) to net income (loss) attributable to Gaiam, Inc.:        
Interest and other income (expense) (192) [1] (15) [1] (259) [1] 92 [1]
Loss from equity method investment (15,940) [1]   (17,580) [1]  
Income tax benefit (5,377) [1] (466) [1] (6,938) [1] (3,169) [1]
Net (income) loss attributable to noncontrolling interest (231) [1] (40) [1] (96) [1] 738 [1]
Net loss attributable to Gaiam, Inc. (11,157) [1] (1,229) [1] (14,429) [1] (6,370) [1]
Direct to Consumer [Member]
        
Net revenue:        
Net revenue 15,924 22,226 54,415 56,334
Contribution loss: (2,066) (920) (7,493) (4,080)
Business [Member]
        
Net revenue:        
Net revenue 27,059 19,521 81,347 53,555
Contribution loss: 1,895 (85) 4,061 (3,846)
Solar (RSOL) [Member]
        
Net revenue:        
Net revenue   31,586   68,965
Contribution loss:   $ (635)   $ (2,443)
[1] RSOL was deconsolidated and accounted for as an equity method investment effective December 31, 2011. Consequently, RSOL is reported as an equity method investment for the three and nine months ended September 30, 2012 and as a consolidated subsidiary for the three and nine months ended September 30, 2011.