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Segment and Geographic Information (Tables) | 12 Months Ended
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Dec. 31, 2012
Financial Information for Segments | Financial information for these three segments was as follows:
|  | Year Ended December 31, |
(in thousands) |  | 2012 |  |  | 2011 |  |  | 2010 |
Net revenue: |  |  |  |  |  |  |  |  |  |  |  |
Direct to consumer |  | $ | 72,293 |  |  | $ | 77,259 |  |  | $ | 99,706 |
Business |  |  | 130,182 |  |  |  | 88,257 |  |  |  | 97,238 |
Net revenue excluding Solar (RSOL) |  |  | 202,475 |  |  |  | 165,516 |  |  |  | 196,944 |
Solar |  |  | — |  |  |  | 109,257 |  |  |  | 77,324 |
Consolidated net revenue |  |  | 202,475 |  |  |  | 274,773 |  |  |  | 274,268 |
Contribution margin (loss): |  |  |  |  |  |  |  |  |  |  |  |
Direct to consumer |  |  | (14,242 | )(b) |  |  | (7,152 | ) |  |  | (7,091 | )
Business |  |  | 14,832 |  |  |  | (21,859 | )(a) |  |  | 11,214 |
Contribution margin (loss) excluding Solar (RSOL) |  |  | 590 |  |  |  | (29,011 | ) |  |  | 4,123 |
Solar |  |  | — |  |  |  | (2,276 | ) |  |  | 2,021 |
Consolidated contribution margin (loss) |  |  | 590 |  |  |  | (31,287 | ) |  |  | 6,144 |
Reconciliation of contribution margin (loss) to net income (loss) attributable to Gaiam, Inc.: |  |  |  |  |  |  |  |  |  |  |  |
Interest and other income (expense) |  |  | (432 | ) |  |  | (90 | ) |  |  | 1,291 |
Loss from equity method investment in RSOL |  |  | (18,410 | ) |  |  | — |  |  |  | — |
Loss on deconsolidation of RSOL |  |  | — |  |  |  | (4,550 | ) |  |  | — |
Income tax expense (benefit) |  |  | (5,675 | ) |  |  | (10,657 | ) |  |  | 2,366 |
Net (income) loss attributable to noncontrolling interest |  |  | (305 | ) |  |  | 398 |  |  |  | (794 | )
Net income (loss) attributable to Gaiam, Inc. |  | $ | (12,882 | ) |  | $ | (24,872 | ) |  | $ | 4,275 |
(a) | During 2011, we recognized a noncash goodwill impairment charge of $22.5 million in our business segment. See Note 6. Goodwill Impairment and Other General Expense.
(b) | Includes investment in our digital subscription businesses of $5.9 million.
Reconciliation of Reportable Segments' Assets to Consolidated Total Assets | The following is a reconciliation of reportable segments’ assets to our consolidated total assets. Other unallocated corporate amounts are comprised of cash, current and deferred income taxes, and property and equipment.
|  | As of December 31, |
(in thousands) |  | 2012 |  |  | 2011 |  |  | 2010 |
Total assets: |  |  |  |  |  |  |  |  |  |  |  |
Direct to consumer |  | $ | 33,622 |  |  | $ | 20,976 |  |  | $ | 23,604 |
Business |  |  | 127,937 |  |  |  | 79,522 |  |  |  | 104,620 |
Solar (a) |  |  | — |  |  |  | — |  |  |  | 47,599 |
Other unallocated corporate amounts |  |  | 32,303 |  |  |  | 62,792 |  |  |  | 31,610 |
|  | $ | 193,862 |  |  | $ | 163,290 |  |  | $ | 207,433 |
(a) | We restated total assets for Solar to reflect the correction of immaterial errors relating to Real Goods Solar’s 2008 income taxes. Solar’s total assets for 2010 were reduced by $364 thousand. See Note 10. Equity.
Geographical Data for Operations | The following represents geographical data for our operations as of and for the years ended December 31, 2012, 2011 and 2010:
(in thousands) |  | 2012 |  |  | 2011 |  |  | 2010 |
Revenue: |  |  |  |  |  |  |  |  |  |  |  |
United States |  | $ | 197,416 |  |  | $ | 269,823 |  |  | $ | 271,924 |
International |  |  | 5,059 |  |  |  | 4,950 |  |  |  | 2,344 |
|  | $ | 202,475 |  |  | $ | 274,773 |  |  | $ | 274,268 |
Long-Lived Assets: |  |  |  |  |  |  |  |  |  |  |  |
United States |  | $ | 42,347 |  |  | $ | 38,593 |  |  | $ | 43,611 |
International |  |  | 626 |  |  |  | 370 |  |  |  | 718 |
|  | $ | 42,973 |  |  | $ | 38,963 |  |  | $ | 44,329 |
|  | As of December 31, |
(in thousands) |  | 2012 |  |  | 2011 |  |  | 2010 |
Components of Long-Lived Assets (a): |  |  |  |  |  |  |  |  |  |  |  |
Property and equipment, net |  | $ | 23,998 |  |  | $ | 23,664 |  |  | $ | 27,861 |
Media Library, net |  |  | 13,090 |  |  |  | 14,576 |  |  |  | 15,596 |
Other Intangibles, net |  |  | 5,608 |  |  |  | 569 |  |  |  | 813 |
Other assets |  |  | 277 |  |  |  | 154 |  |  |  | 59 |
|  | $ | 42,973 |  |  | $ | 38,963 |  |  | $ | 44,329 |
(a) | Excludes other non-current assets (non-current deferred tax assets, net, goodwill, investments, notes receivable, and security deposits) of $24,481, $29,994, and $29,427 for 2012, 2011, and 2010, respectively. We restated the amount excluded for 2010 to reflect the correction of immaterial errors related to Real Goods Solar’s 2008 income taxes and, thus, the excluded amount for 2010 was reduced by $364 thousand. See Note 10. Equity.

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