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Segment and Geographic Information | 12 Months Ended
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Dec. 31, 2012
Segment and Geographic Information | 13. Segment and Geographic Information Segment Information Real Goods Solar was deconsolidated on December 31, 2011, and, thus, the segment information below reports RSOL as an equity method investment for 2012 and as a consolidated subsidiary for 2011 and 2010. Since RSOL’s deconsolidation, we manage our business and aggregate our operational and financial information in accordance with two reportable segments. The direct to consumer segment contains direct response marketing program, catalog, Internet, retail store and subscription channels; and the business segment comprises retailer, media distribution, and corporate account channels. Although we are able to track revenue by sales channel, the management, allocation of resources and analysis and reporting of expenses is presented on a combined basis, at the reportable segment level. Contribution margin is defined as net revenue less cost of goods sold and total operating expenses. Financial information for these three segments was as follows:
|  | Year Ended December 31, |
(in thousands) |  | 2012 |  |  | 2011 |  |  | 2010 |
Net revenue: |  |  |  |  |  |  |  |  |  |  |  |
Direct to consumer |  | $ | 72,293 |  |  | $ | 77,259 |  |  | $ | 99,706 |
Business |  |  | 130,182 |  |  |  | 88,257 |  |  |  | 97,238 |
Net revenue excluding Solar (RSOL) |  |  | 202,475 |  |  |  | 165,516 |  |  |  | 196,944 |
Solar |  |  | — |  |  |  | 109,257 |  |  |  | 77,324 |
Consolidated net revenue |  |  | 202,475 |  |  |  | 274,773 |  |  |  | 274,268 |
Contribution margin (loss): |  |  |  |  |  |  |  |  |  |  |  |
Direct to consumer |  |  | (14,242 | )(b) |  |  | (7,152 | ) |  |  | (7,091 | )
Business |  |  | 14,832 |  |  |  | (21,859 | )(a) |  |  | 11,214 |
Contribution margin (loss) excluding Solar (RSOL) |  |  | 590 |  |  |  | (29,011 | ) |  |  | 4,123 |
Solar |  |  | — |  |  |  | (2,276 | ) |  |  | 2,021 |
Consolidated contribution margin (loss) |  |  | 590 |  |  |  | (31,287 | ) |  |  | 6,144 |
Reconciliation of contribution margin (loss) to net income (loss) attributable to Gaiam, Inc.: |  |  |  |  |  |  |  |  |  |  |  |
Interest and other income (expense) |  |  | (432 | ) |  |  | (90 | ) |  |  | 1,291 |
Loss from equity method investment in RSOL |  |  | (18,410 | ) |  |  | — |  |  |  | — |
Loss on deconsolidation of RSOL |  |  | — |  |  |  | (4,550 | ) |  |  | — |
Income tax expense (benefit) |  |  | (5,675 | ) |  |  | (10,657 | ) |  |  | 2,366 |
Net (income) loss attributable to noncontrolling interest |  |  | (305 | ) |  |  | 398 |  |  |  | (794 | )
Net income (loss) attributable to Gaiam, Inc. |  | $ | (12,882 | ) |  | $ | (24,872 | ) |  | $ | 4,275 |
(a) | During 2011, we recognized a noncash goodwill impairment charge of $22.5 million in our business segment. See Note 6. Goodwill Impairment and Other General Expense.
(b) | Includes investment in our digital subscription businesses of $5.9 million.
The following is a reconciliation of reportable segments’ assets to our consolidated total assets. Other unallocated corporate amounts are comprised of cash, current and deferred income taxes, and property and equipment.
|  | As of December 31, |
(in thousands) |  | 2012 |  |  | 2011 |  |  | 2010 |
Total assets: |  |  |  |  |  |  |  |  |  |  |  |
Direct to consumer |  | $ | 33,622 |  |  | $ | 20,976 |  |  | $ | 23,604 |
Business |  |  | 127,937 |  |  |  | 79,522 |  |  |  | 104,620 |
Solar (a) |  |  | — |  |  |  | — |  |  |  | 47,599 |
Other unallocated corporate amounts |  |  | 32,303 |  |  |  | 62,792 |  |  |  | 31,610 |
|  | $ | 193,862 |  |  | $ | 163,290 |  |  | $ | 207,433 |
(a) | We restated total assets for Solar to reflect the correction of immaterial errors relating to Real Goods Solar’s 2008 income taxes. Solar’s total assets for 2010 were reduced by $364 thousand. See Note 10. Equity.
Major Customer Sales to our largest customer accounted for approximately 14.8% of total net revenue during each of 2012 and 2011 and 13.0% of net revenue during 2010, and are reported in our business segment. Geographic Information We sell and distribute essentially the same products in the United States and several foreign countries. The major geographic territories are the U.S., Canada, Mexico, Japan, Australia and the U.K., and are based on the location of the customer. The following represents geographical data for our operations as of and for the years ended December 31, 2012, 2011 and 2010:
(in thousands) |  | 2012 |  |  | 2011 |  |  | 2010 |
Revenue: |  |  |  |  |  |  |  |  |  |  |  |
United States |  | $ | 197,416 |  |  | $ | 269,823 |  |  | $ | 271,924 |
International |  |  | 5,059 |  |  |  | 4,950 |  |  |  | 2,344 |
|  | $ | 202,475 |  |  | $ | 274,773 |  |  | $ | 274,268 |
Long-Lived Assets: |  |  |  |  |  |  |  |  |  |  |  |
United States |  | $ | 42,347 |  |  | $ | 38,593 |  |  | $ | 43,611 |
International |  |  | 626 |  |  |  | 370 |  |  |  | 718 |
|  | $ | 42,973 |  |  | $ | 38,963 |  |  | $ | 44,329 |
|  | As of December 31, |
(in thousands) |  | 2012 |  |  | 2011 |  |  | 2010 |
Components of Long-Lived Assets (a): |  |  |  |  |  |  |  |  |  |  |  |
Property and equipment, net |  | $ | 23,998 |  |  | $ | 23,664 |  |  | $ | 27,861 |
Media Library, net |  |  | 13,090 |  |  |  | 14,576 |  |  |  | 15,596 |
Other Intangibles, net |  |  | 5,608 |  |  |  | 569 |  |  |  | 813 |
Other assets |  |  | 277 |  |  |  | 154 |  |  |  | 59 |
|  | $ | 42,973 |  |  | $ | 38,963 |  |  | $ | 44,329 |
(a) | Excludes other non-current assets (non-current deferred tax assets, net, goodwill, investments, notes receivable, and security deposits) of $24,481, $29,994, and $29,427 for 2012, 2011, and 2010, respectively. We restated the amount excluded for 2010 to reflect the correction of immaterial errors related to Real Goods Solar’s 2008 income taxes and, thus, the excluded amount for 2010 was reduced by $364 thousand. See Note 10. Equity.

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