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Segment and Geographic Information | 12 Months Ended
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Dec. 31, 2015
Segment and Geographic Information | 16. Segment and Geographic Information Segment Information We report two business segments which are aligned based on their products or services:
Gaiam Brand: |  | This segment includes all our branded yoga, fitness, and well-being products. It also includes our eco-travel subsidiary.
Gaia: |  | This segment includes our digital video streaming service and was formerly referred to as “Gaiam TV”. This segment also includes the results of Boulder Road LLC from January 1, 2015 forward. We previously announced that we are pursuing the potential spin-off of this segment into a separate company.
Amounts shown as “Other unallocated corporate” in the table below represents a portion of our revenues, expenses and assets that we do not allocate to our segments. Portions of the unallocated corporate amounts may be included in the spin-off with Gaia, if and when that occurs. Certain prior year amounts have been reclassified to conform to the current year presentation. Although we are able to track sales by channel, the management, allocation of resources, and analysis and reporting of expenses are presented on a combined basis, at the reportable segment level. Segment contribution margin is defined as net revenue less cost of goods sold and total operating expenses. Financial information for our segments is as follows:
|  | Year Ended December 31, |
(in thousands) |  | 2015 |  |  | 2014 |  |  | 2013 |
Net revenue: |  |  |  |  |  |  |  |  |  |  |  |
Gaiam Brand |  | $ | 174,559 |  |  | $ | 156,784 |  |  | $ | 149,812 |
Gaia |  |  | 13,459 | (a) |  |  | 9,910 | (a) |  |  | 5,651 | (a)
Consolidated net revenue |  |  | 188,018 |  |  |  | 166,694 |  |  |  | 155,463 |
Contribution margin (loss): |  |  |  |  |  |  |  |  |  |  |  |
Gaiam Brand |  |  | 13,147 |  |  |  | 6,395 |  |  |  | (9,394 | )(b)
Gaia |  |  | (5,125 | ) |  |  | (8,718 | ) |  |  | (10,144 | )(c)
Segment contribution loss |  |  | 8,022 |  |  |  | (2,323 | ) |  |  | (19,538 | )
Other unallocated corporate expenses |  |  | (3,841 | ) |  |  | (2,763 | ) |  |  | (2,103 | )
Consolidated contribution margin (loss) |  |  | 4,181 |  |  |  | (5,086 | ) |  |  | (21,641 | )
Reconciliation of contribution loss to net loss attributable to Gaiam, Inc.: |  |  |  |  |  |  |  |  |  |  |  |
Interest and other (expense) income |  |  | (1,406 | ) |  |  | (600 | ) |  |  | 2,421 |
Gain on sale of investments |  |  | — |  |  |  | 1,480 |  |  |  | 25,096 |
Loss from equity method investment |  |  | (465 | ) |  |  | (55 | ) |  |  | — |
Income tax expense |  |  | (1,219 | ) |  |  | (1,369 | ) |  |  | (25,974 | )
(Loss) income from discontinued operations, net of tax |  |  | (12,103 | ) |  |  | (3,327 | ) |  |  | (1,995 | )
Net income attributable to noncontrolling interest |  |  | (694 | ) |  |  | (959 | ) |  |  | (659 | )
Net loss attributable to Gaiam, Inc. |  | $ | (11,706 | ) |  | $ | (9,916 | ) |  | $ | (22,752 | )
(a) | Gaia filed its stand-alone audited financial statements on Form 10 with the SEC on February 20, 2015 and February 17, 2016. The segment amounts presented here and discussed elsewhere in this Form 10-K vary insignificantly from the amounts in the Form 10, as the Form 10 required that certain items be recast for stand-alone presentation. As reported in Form 10, revenues were $14.2 million, $10.1 million, and $5.5 million for 2015, 2014, and 2013 respectively. Contribution loss was $5.1 million, $8.5 million and $10.0 million for 2015, 2014, and 2013 respectively.
(b) | During 2013 we recognized impairment and severance charges of $9.2 million.
(c) | During 2013 we recognized impairment charges of $1.8 million.
The following is a reconciliation of reportable segments’ assets to our consolidated total assets. Other unallocated corporate amounts are comprised of cash, current and deferred income taxes, and property and equipment.
|  | As of December 31, |
(in thousands) |  | 2015 |  |  | 2014 |  |  | 2013 |
Total assets – Continuing Operations: |  |  |  |  |  |  |  |  |  |  |  |
Gaiam Brand |  | $ | 84,329 |  |  | $ | 114,388 |  |  | $ | 120,604 |
Gaia |  |  | 44,213 |  |  |  | 23,662 |  |  |  | 19,193 |
|  | $ | 128,542 |  |  | $ | 138,050 |  |  | $ | 139,797 |
Total assets – Discontinued Operations: |  |  |  |  |  |  |  |  |  |  |  |
Gaiam Brand |  | $ | — |  |  | $ | 582 |  |  | $ | 1,889 |
|  | $ | 128,542 |  |  | $ | 138,632 |  |  | $ | 141,686 |
Major Customers The following Gaiam Brand segment customers make up 10% or more of our total revenues. No other customer accounted for 10% or more of our total net revenue. The loss of either of these customers would have a material adverse effect on our business.
|  | 2015 |  |  | 2014 |  |  | 2013 |
Target |  |  | 21.8 | % |  |  | 29.3 | % |  |  | 32.1 | %
Kohl’s |  |  | 18.1 | % |  |  | 4.0 | % |  |  | — |
Geographic Information We sell and distribute essentially the same products in the United States and several foreign countries. The major geographic territories are the U.S., Canada, Australia and the U.K., and are based on the location of the customer. The following represents geographical data for our operations as of and for the years ended December 31, 2015, 2014 and 2013:
(in thousands) |  | 2015 |  |  | 2014 |  |  | 2013 |
Revenue: |  |  |  |  |  |  |  |  |  |  |  |
United States |  | $ | 179,956 |  |  | $ | 156,284 |  |  | $ | 147,527 |
International |  |  | 8,062 |  |  |  | 10,410 |  |  |  | 7,936 |
|  | $ | 188,018 |  |  | $ | 166,694 |  |  | $ | 155,463 |
Long-Lived Assets: |  |  |  |  |  |  |  |  |  |  |  |
United States |  | $ | 38,119 |  |  | $ | 34,123 |  |  | $ | 29,072 |
International |  |  | 146 |  |  |  | 243 |  |  |  | 246 |
|  | $ | 38,265 |  |  | $ | 34,366 |  |  | $ | 29,318 |
|  | As of December 31, |
(in thousands) |  | 2015 |  |  | 2014 |  |  | 2013 |
Components of Long-Lived Assets (a): |  |  |  |  |  |  |  |  |  |  |  |
Property and equipment, net |  | $ | 25,046 |  |  | $ | 23,231 |  |  | $ | 22,540 |
Media Library, net |  |  | 9,117 |  |  |  | 7,691 |  |  |  | 5,211 |
Other Intangibles, net |  |  | 866 |  |  |  | 823 |  |  |  | 1,155 |
Other assets |  |  | 3,236 |  |  |  | 2,621 |  |  |  | 412 |
|  | $ | 38,265 |  |  | $ | 34,366 |  |  | $ | 29,318 |
(a) | Excludes other non-current assets (goodwill, long-term receivables, and investments) of $17.4 million, $25.5 million, and $22.3 million for 2015, 2014, and 2013, respectively.

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