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COMMITMENTS AND CONTINGENCIES (Narrative) (Details) (USD $) | 6 Months Ended | 1 Months Ended |  | 25 Months Ended | 1 Months Ended
--- | --- | --- | --- | --- | ---
Jun. 30, 2013 | Jun. 30, 2012 | Apr. 25, 2011 Escalating Lease [Member] | Sep. 19, 2011 Sublease [Member] | Sep. 19, 2013 Sublease Monthly Payment [Member] | Apr. 25, 2011 Monthly Rental Lease Rate Year Ending July 2012 [Member] | Apr. 25, 2011 Monthly Rental Lease Rate Year Ending July 2013 [Member] | Apr. 25, 2011 Monthly Rental Lease Rate Year Ending July 2014 [Member]
Operating Leased Assets [Line Items] |  |  |  |  |  |  |  |
Security deposit |  |  | $ 1,690 | $ 3,000 |  |  |  |
Rent expense | 14,465 | 15,214 |  |  | 3,000 | 1,800 | 1,920 | 2,040
Leasehold improvement expense |  |  | $ 1,664 |  |  |  |  |
Lease Commencement Date |  |  | Jul. 01, 2011 |  | Oct. 15, 2011 |  |  |
Area Of Leased Premises |  |  | 1,352 square feet |  | 2,000 square feet |  |  |
Lease Term |  |  | 3 years |  | 1 year |  |  |

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- Definition Rental expense for the reporting period incurred under operating leases, including minimum and any contingent rent expense, net of related sublease income. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 840 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6453985&loc=d3e41499-112717 + Details
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