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NOTE PAYABLE, CONVERTIBLE - Related Party | 9 Months Ended
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Sep. 30, 2013
NOTE PAYABLE, CONVERTIBLE OID - Related Party [Abstract] |
NOTE PAYABLE, CONVERTIBLE - Related Party | NOTE 7 - NOTE PAYABLE, CONVERTIBLE OID - Related Party
|  | September 30, 2013 |  |  | December 31, 2012 |
Notes Payable - Convertible |  | Principal |  | Unamort Discount |  | Principal, Net of Discount |  |  | Principal |  | Unamort Discount |  | Principal, Net of Discount |
Related Party Affiliate |  | $ | 66,000 |  |  | - |  | $ | 66,000 |  |  | $ | 66,000 |  |  | (41,047 | ) | $ | 24,953 |
On June 20 and 28, 2012, a related party who is an affiliate of the President and COO, made a non interest bearing short-term loan to the Company in the amount of $60,000. On August 15, 2012, this loan was exchanged for a one year original issue discount convertible note with detachable warrants. The face value of the note is $66,000. The $6,000 original issue discount is expensed as interest over the term of the note. The convertible note payable is convertible into 1,320,000 shares of the Company's Class B common stock at a conversion rate of $0.05 per share. The Company has valued the beneficial conversion feature attached to the note using the intrinsic value method at a relative fair value of $28,571. The five-year warrants to purchase 1,320,000 shares of the Company's Class B common stock at an exercise price of $0.10 were valued at a relative fair value of $31,429 based on using the Black-Scholes pricing model assuming a dividend yield of 0%, an expected volatility of 462.61%, and a risk free interest rate of .102%. The beneficial conversion feature and the relative fair value of the warrants are recorded as an increase to additional paid in capital and a discount to the note to be amortized to interest expense over the term of the note. On August 15, 2013, this note became due and payable. ISA is technically in default though no written notice has been received from the related party. The company is in discussions with the related party regarding either converting the note or extending it for further periods. As of the date of this report discussions continue. The net value of the note at September 30, 2013 and December 31, 2012 was $66,000 and $24,953, respectively.

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