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STOCKHOLDERS' EQUITY (Common stock based payments for services) (Details) (USD $) | 9 Months Ended |  | 1 Months Ended |  | 1 Months Ended |  | 1 Months Ended |
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Sep. 30, 2013 | Sep. 30, 2012 | Dec. 31, 2012 | Jun. 30, 2013 Consulting Firm [Member] | Aug. 30, 2013 Consulting Firm [Member] Common Class A [Member] | Aug. 23, 2013 Consulting Firm [Member] Common Class A [Member] | Jul. 31, 2013 Consulting Firm [Member] Common Class A [Member] | Jul. 17, 2013 Consulting Firm [Member] Common Class A [Member] | Aug. 30, 2013 Settlement [Member] | Aug. 01, 2013 Settlement [Member] | Sep. 30, 2013 Settlement [Member] Common Class A [Member] | Aug. 30, 2013 Settlement [Member] Common Class A [Member] | Aug. 01, 2013 Settlement [Member] Common Class A [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |
Stock option granted, shares |  |  |  | 4,500,000 |  |  | 6,000,000 |  |  |  | 3,712,500 | 1,856,256 |
Value of shares issued on grant date |  |  |  | $ 19,500 |  |  | $ 40,000 |  |  |  |  |  |
Quoted trading price on grant date |  |  |  | $ 0.004333 |  |  |  |  |  |  |  |  |
Shares issued for services |  |  |  |  | 4,000,000 | 2,000,000 |  |  |  |  |  |  |
Convertible note payable |  |  | 69,542 |  |  |  |  |  |  | 68,750 |  |  |
Interest and default penalty on convertible note | $ 24,063 |  |  |  |  |  |  |  | $ 24,063 |  |  |  |
Conversion of notes payable, shares issued |  |  |  |  |  |  |  |  | 5,568,786 |  |  |  |
Converison price per share |  |  |  |  |  |  |  | $ 0.006667 |  |  |  |  | $ 0.01667

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- Definition Carrying value as of the balance sheet date of the portion of long-term debt due within one year or the operating cycle if longer identified as Convertible Notes Payable. Convertible Notes Payable is a written promise to pay a note which can be exchanged for a specified amount of another, related security, at the option of the issuer and the holder. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 02 -Paragraph 20 -Article 5 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.20) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
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- Definition The number of shares issued in exchange for the original debt being converted in a noncash (or part noncash) transaction. "Part noncash" refers to that portion of the transaction not resulting in cash receipts or payments in the period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=6367179&loc=d3e4332-108586 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6367179&loc=d3e4304-108586 + Details
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- Definition Net number of share options (or share units) granted during the period. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1)(iv)(1) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 + Details
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- Definition Price of a single share of a number of saleable stocks of a company. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 820 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=25499696&loc=d3e19207-110258 + Details
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