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Intangible Assets
9 Months Ended
Sep. 30, 2011
Intangible Assets
 
6. 
Intangible Assets
 
The Company has acquired certain intangible assets, which include: customer lists, trademarks, patents, and copyrights.  The customer lists are being amortized over a 3 year period based on management’s best estimate of the expected useful life.  The costs of trademarks, patents and copyrights are amortized over 3 to 7 years based on their estimated useful life.
 
The Company’s intangible assets and related amortization included the following:
 
   
As of September 30, 2011
   
As of December 31, 2010
    Weighted-Avg.
   
Gross Carrying
   
Accumulated
   
Gross Carrying
   
Accumulated
      Amortization
   
Amount
   
Amortization
   
Amount
   
Amortization
   
Period
                             
Customer lists
  $ 235,000     $ 109,000     $ 235,000     $ 50,000    
3 years
Trademarks, patents, and copyrights
    2,312,000       1,451,000       2,053,000       1,166,000    
7 years
Total
  $ 2,547,000     $ 1,560,000     $ 2,288,000     $ 1,216,000      
 
Amortization expense for the three and nine months ended September 30, 2011 and 2010 was as follows:

   
Three months ended September 30,
   
Nine months ended September 30,
 
   
2011
   
2010
   
2011
   
2010
 
Customer lists
  $ 20,000     $ 13,000     $ 59,000     $ 38,000  
Trademarks, patents, and copyrights
    94,000       60,000       285,000       181,000  
                                 
Total trademarks and intangibles
  $ 114,000     $ 73,000     $ 344,000     $ 219,000  

Amortization expense is included in selling, general and administrative expenses.