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Intangible Assets
 6 Months Ended
Jun. 30, 2012
Intangible Assets
6. Intangible Assets

 

The Company has acquired certain intangible assets, which include: customer lists, trademarks, patents and copyrights. The customer lists are being amortized over a 3-year period based on management’s best estimate of the expected useful life. The costs of trademarks, patents and copyrights are amortized over 2 to 7 years based on their estimated useful life. 

 

    As of June 30, 2012     As of December 31, 2011        
    Gross           Gross           Weighted-Avg.  
    Carrying     Accumulated     Carrying     Accumulated     Amortization  
    Amount     Amortization     Amount     Amortization     Period  
                               
Customer lists   $ 235,000     $ 168,000     $ 235,000     $ 128,000       3 years  
Trademarks, patents, and copyrights     2,437,000       1,763,000       2,440,000       1,544,000     4 years  
Total   $ 2,672,000     $ 1,931,000     $ 2,675,000     $ 1,672,000          

 

Amortization expense for the three and six months ended June 30, 2012 and 2011 was as follows: 

 

    Three Months Ended June 30,     Six Months Ended June 30,  
    2012     2011     2012     2011  
Customer lists   $ 20,000     $ 20,000     $ 40,000     $ 39,000  
Trademarks, patents, and copyrights     132,000       95,000       219,000       191,000  
                                 
Total trademarks and intangibles   $ 152,000     $ 115,000     $ 259,000     $ 230,000  

 

Amortization expense is included in selling, general and administrative expenses.