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Segment information (Detail) (USD $)
 3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Dec. 31, 2012
Segment Reporting Information [Line Items]          
Revenues $ 97,072,000 $ 93,571,000 $ 193,115,000 $ 182,496,000  
Cost of Sales 24,142,000 23,431,000 47,776,000 45,600,000  
Selling, General and Administrative Expense 59,699,000 62,734,000 120,899,000 120,970,000  
Depreciation and Amortization 2,590,000 2,808,000 5,221,000 5,190,000  
Interest(net) and other (237,000) (904,000) (369,000) (1,100,000)  
Income before income taxes 10,878,000 5,502,000 19,588,000 11,836,000  
Segment Assets 142,441,000 120,958,000 142,441,000 120,958,000 130,251,000
Medifast Inc
          
Segment Reporting Information [Line Items]          
Revenues 82,907,000 78,220,000 165,301,000 153,773,000  
Cost of Sales 20,447,000 19,782,000 40,670,000 38,709,000  
Selling, General and Administrative Expense 49,199,000 47,173,000 100,058,000 92,084,000  
Depreciation and Amortization 1,829,000 2,030,000 3,644,000 3,825,000  
Interest(net) and other 49,000 14,000 78,000 47,000  
Income before income taxes 11,383,000 9,221,000 20,851,000 19,108,000  
Segment Assets 84,593,000 76,898,000 84,593,000 76,898,000  
Mwcc and Wholesales
          
Segment Reporting Information [Line Items]          
Revenues 14,165,000 15,351,000 27,814,000 28,723,000  
Cost of Sales 3,695,000 3,649,000 7,106,000 6,891,000  
Selling, General and Administrative Expense 8,788,000 10,279,000 17,624,000 22,115,000  
Depreciation and Amortization 693,000 720,000 1,451,000 1,230,000  
Interest(net) and other 3,000 4,000 3,000 8,000  
Income before income taxes 986,000 699,000 1,630,000 (1,521,000)  
Segment Assets 14,043,000 15,853,000 14,043,000 15,853,000  
Other
          
Segment Reporting Information [Line Items]          
Revenues 0 0 0 0  
Cost of Sales 0 0 0 0  
Selling, General and Administrative Expense 1,712,000 5,282,000 3,217,000 6,771,000  
Depreciation and Amortization 68,000 58,000 126,000 135,000  
Interest(net) and other (289,000) (922,000) (450,000) (1,155,000)  
Income before income taxes (1,491,000) (4,418,000) (2,893,000) (5,751,000)  
Segment Assets $ 43,805,000 $ 28,207,000 $ 43,805,000 $ 28,207,000