XML 63 R19.htm IDEA: XBRL DOCUMENT v2.4.1.9
BUSINESS SEGMENTS
12 Months Ended
Dec. 31, 2014
Segment Reporting, Disclosure Of Entity's Reportable Segments [Abstract]  
BUSINESS SEGMENTS
12. BUSINESS SEGMENTS
 
As a result of the closure and sale of the Medifast Corporate Weight Control Centers, the Company re-evaluated the segment results being reported. The consolidated operating profit of the Company is reviewed by the chief operating decision maker as a single segment and sales are reviewed at the channel level.
The following table represents sales by channel for the years ended December 31, 2014, 2013 and 2012:
 
 
 
2014
 
2013
 
2012
 
 
 
 
 
 
 
 
 
Medifast Direct
 
$
57,159,000
 
$
75,521,000
 
$
84,417,000
 
Take Shape For Life
 
 
206,657,000
 
 
228,729,000
 
 
216,094,000
 
Medifast Weight Control Centers- Franchise
 
 
15,424,000
 
 
15,336,000
 
 
14,309,000
 
Medifast Wholesale
 
 
6,045,000
 
 
4,468,000
 
 
3,751,000
 
Net Revenue
 
$
285,285,000
 
$
324,054,000
 
$
318,571,000