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Business Segments
6 Months Ended
Jun. 30, 2015
Segment Reporting, Disclosure Of Entity's Reportable Segments [Abstract]  
Business Segments
10.
Business Segments
 
Operating segments are components of an enterprise about which separate financial information is available that is regularly reviewed by the chief operating decision maker about how to allocate resources and in assessing performance. The consolidated operating profit of the Company is reviewed by the chief operating decision maker as a single segment and sales are reviewed at the channel level.
 
The following table presents sales by channel for the three and six months ended June 30, 2015 and 2014:
 
 
 
Three Months Ended June 30,
 
Six Months Ended June 30,
 
 
 
2015
 
2014
 
2015
 
2014
 
 
 
 
 
 
 
 
 
 
 
Medifast Direct
 
$
13,675,000
 
$
15,201,000
 
$
28,117,000
 
$
32,344,000
 
Take Shape For Life
 
 
52,258,000
 
 
54,053,000
 
 
104,360,000
 
 
111,019,000
 
Medifast Weight Control Centers- Franchise
 
 
4,672,000
 
 
3,821,000
 
 
9,337,000
 
 
7,409,000
 
Medifast Wholesale
 
 
1,556,000
 
 
1,657,000
 
 
3,711,000
 
 
3,193,000
 
Net Revenue
 
$
72,161,000
 
$
74,732,000
 
$
145,525,000
 
$
153,965,000