XML 23 R13.htm IDEA: XBRL DOCUMENT v3.7.0.1
Business Segments
 6 Months Ended
Jun. 30, 2017
Business Segments [Abstract]  
Business Segments

6.  BUSINESS SEGMENTS



Operating segments are components of an enterprise for which separate financial information is available that is regularly reviewed by the chief operating decision maker in determining how to allocate resources and in assessing performance.  The consolidated operating profit of the Company is reviewed by the chief operating decision maker as a single segment and sales are reviewed at the business unit level.    In July 2017, the Take Shape For Life® business was rebranded to OPTAVIATM (“Optavia”). 



The following table presents sales by business segment (in thousands):







 

 

 

 

 

 

 

 

 

 

 

 



 

Three months ended June 30,

 

Six months ended June,



 

2017

 

2016

 

2017

 

2016



 

 

 

 

 

 

 

 

 

 

 

 

Optavia

 

$

 63,546 

 

$

 57,411 

 

$

 121,501 

 

$

 114,085 

Medifast Direct

 

 

 8,575 

 

 

 9,324 

 

 

 17,523 

 

 

 20,251 

MWCC- Franchise

 

 

 3,378 

 

 

 4,109 

 

 

 6,836 

 

 

 8,355 

Medifast Wholesale

 

 

 230 

 

 

 300 

 

 

 491 

 

 

 798 

Revenue

 

$

 75,729 

 

$

 71,144 

 

$

 146,351 

 

$

 143,489