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Business Segments
 9 Months Ended
Sep. 30, 2017
Business Segments [Abstract]  
Business Segments

7.  BUSINESS SEGMENTS



Operating segments are components of an enterprise for which separate financial information is available that is regularly reviewed by the chief operating decision maker in determining how to allocate resources and in assessing performance.  The consolidated operating profit of the Company is reviewed by the chief operating decision maker as a single segment and sales are reviewed at the business unit level.    In July 2017, the Take Shape For Life® business was rebranded to OPTAVIA® (“Optavia”). 



The following table presents sales by business segment (in thousands):







 

 

 

 

 

 

 

 

 

 

 

 



 

Three months ended September 30,

 

Nine months ended September 30,



 

2017

 

2016

 

2017

 

2016



 

 

 

 

 

 

 

 

 

 

 

 

Optavia

 

$

 66,434 

 

$

 56,509 

 

$

 187,935 

 

$

 170,594 

Medifast Direct

 

 

 7,786 

 

 

 8,104 

 

 

 25,309 

 

 

 28,355 

MWCC- Franchise

 

 

 2,763 

 

 

 3,692 

 

 

 9,599 

 

 

 12,047 

Medifast Wholesale

 

 

 222 

 

 

 273 

 

 

 713 

 

 

 1,071 

Revenue

 

$

 77,205 

 

$

 68,578 

 

$

 223,556 

 

$

 212,067