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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2025	Mar. 31, 2024
Accounting Policies [Abstract]
Advertising expense	$ 4,600	$ 2,500
Provision for income taxes	$ 1,298	$ 3,269
Effective tax rate	246.80%	28.20%
Change in unrecognized tax benefits, effective tax rate, percent	110.80%
Tax short fall for stock compensation, effective tax rate, percent	113.90%

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Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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Percentage of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations.

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