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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($) $ in Thousands | 3 Months Ended | 6 Months Ended
--- | --- | ---
Jun. 30, 2025 | Jun. 30, 2024 | Jun. 30, 2025 | Jun. 30, 2024
Accounting Policies [Abstract] |  |  |  |
Advertising expense | $ 1,600 | $ 2,800 | $ 6,200 | $ 5,300
Provision (benefit) for income taxes | $ 395 | $ (2,496) | $ 1,693 | $ 773
Effective tax rate | 13.70% | 23.40% | 49.80% | 82.60%
Tax short fall for stock compensation (as a percent) |  |  | 75.20% |
Change in limitation for executive compensation (as a percent) |  |  | 7.20% |
Aggregation of several smaller items (as a percent) |  |  | 49.70% |

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