This is a notification of changes in the shareholdings of the company's
management employees, who are obligated to give and pass on notifications,
pursuant to the Danish Securities Trading Act. 

Bang & Olufsen a/s has been notified of the following transactions:


Name                   Peter Eckhardt
Reason                 Senior Vice President, Product and Business Development,
                       in compliance with article 28a (2.2.) of the Danish
                       Securities Trading Act.
Issuer                 Bang & Olufsen a/s
ISIN                   DK0010218429
Designation            Shares
Nature of Transaction  Purchase
Trading Date           15th of January 2008
Market                 OMX Nordic Exchange Copenhagen A/S
Number                 368
Market price (DKK)     123.832

Contact:


Kim Bo Hansen
Director, Global Counsel
Phone +45 9684 5167