Bang & Olufsen's partnership with Aston Martin is to be expanded to include the
new 4-door Aston Martin Rapide. 

On display for the first time at the Frankfurt Motorshow in September 2009, the
new Aston Martin Rapide will be equipped with the Bang & Olufsen BeoSound
Rapide sound system. 

Bang & Olufsen BeoSound Rapide consists of 15 active speakers with two
motorised, acoustic lenses which automatically emerge from the dashboard when
activated. The system also ensures that all passengers receive the optimum
sound experience in that it adjusts automatically to the number and position of
passengers in the car. 
 
Karl Kristian Hvidt Nielsen, President and CEO of Bang & Olufsen welcomes the
expanded partnership between Aston Martin and Bang & Olufsen. 

"The launch of Bang & Olufsen BeoSound Rapide highlights our leading position
within dedicated, high-end sound systems for the motor industry," says Karl
Kristian Hvidt Nielsen. Rapide, Aston Martin's new flagship model, is a perfect
match for BeoSound Rapide's unique design and precise sound performance." 

The expanded collaboration between Aston Martin and Bang & Olufsen does not
affect Bang & Olufsen's expectations for the current financial year. 



Karl Kristian Hvidt Nielsen
President & CEO


For further information please contact:
Karl Kristian Hvidt Nielsen, tel.: +45 9684 5004.