Bang & Olufsen presents the new generation of the highly acclaimed Bang &
Olufsen Advanced Sound System which was first launched in the model year 2005
of the Audi A8. The new system surpasses previous achievements with superior
sound performance, more power and a new design language. 

Adding to the magnificent features of the first generation, the new Bang &
Olufsen Advanced Sound System has five additional loudspeakers, a total of 19,
each driven by its own discrete channel of digital signal processing and
amplification. Thanks to the use of Bang & Olufsen's proprietary ICEpower
technology the system produces a total amplifier power of 1,348 watts. 

The new generation Bang & Olufsen Advanced Sound System offers improved sound
both for passengers in the front- and rear-seats. For the front passengers,
improved staging and imaging is enabled by the midrange speakers in the front
doors, a two-channel centre speaker and the enhanced acoustic lenses. The rear
seat sound performance is distinctly improved through the introduction of a
three-way speaker system in each of the rear doors and a two way system on the
parcel shelf. 

The launch of the second generation Bang & Olufsen Advanced Sound System does
not affect Bang & Olufsen's expectations for the current financial year. 
  


Karl Kristian Hvidt Nielsen
President & CEO



For further information, please contact:
President & CEO Karl Kristian Hvidt Nielsen, tel: +45 9684 5000