Bang & Olufsen has signed a contract with German BMW, one of the world's
leading manufacturers of Premium Automobiles, to develop first-class sound
systems. 

The agreement includes the development of first-class sound systems for a range
of BMW vehicles over the coming years and supports Bang & Olufsen's growth
ambitions within the Automotive business segment. 
 
The first concrete result of this co-operation will be on display at the
upcoming Paris Motor Show with the unveiling of the new Bang & Olufsen High-End
Surround Sound System featured in the BMW 6 Series concept car. 

The agreement with BMW is a natural step in Bang & Olufsen's efforts to
continue the extension of the business segment. 

- We are very enthusiastic about this co-operation. BMW and Bang & Olufsen
share values with focus on design and performance, which has given both brands
a unique position in the market within their respective areas, says President &
CEO Karl Kristian Hvidt Nielsen. 

The agreement with BMW does not affect Bang & Olufsen's expectations for the
current financial year. 



Karl Kristian Hvidt Nielsen
President & CEO



Applications to this announcement to be made to:
President & CEO Karl Kristian Hvidt Nielsen, tel: +45 9684 5000