With the introduction of the Advanced Sound System (second-generation) in the
new Audi A6, Bang & Olufsen's car-fi system is now available in a car segment
that appeals to a new group of customers. 

Bang & Olufsen's flagship car-fi system, which is already available in Audi A7
and Audi A8, is now offered as optional extra in the new Audi A6. The Bang &
Olufsen Advanced Sound System for Audi A6 features 15 loudspeakers and a
compact and highly efficient Bang & Olufsen ICEpowerŪ amplifier providing the
majority of the total output of 1330 watts. 

The Bang & Olufsen Advanced Sound System for Audi A6 includes the Movie Mode
feature which makes it possible to recreate a true cinematic experience when
viewing video material. 

The launch does not affect Bang & Olufsen's expectations for the current
financial year. 



Karl Kristian Hvidt Nielsen
President & CEO



Applications to this announcement to be made to:
President & CEO Karl Kristian Hvidt Nielsen, tel: +45 9684 5000