Bang & Olufsen launches 3D technology in the new BeoVision 4-85 and BeoVision
4-103 televisions. With the addition of 3D technology, the Bang & Olufsen home
cinema experience is taken to a new level. 

The BeoVision 4-85 television is the first full HD plasma screen with 3D from
Bang & Olufsen. It will be closely followed by an update to the existing
103-inch version, which will be available with 3D functionality during May
2011. Both television concepts qualify as ‘Full HD' and include the Bang &
Olufsen developed Automatic Colour Management feature, which counters the
effects of age on the plasma screen and ensures the same high level of picture
performance year after year. 

The official launch of BeoVision 4-85 will take place at a press event on April
20, 2011 in the Ararat Park Hyatt Hotel, located in the heart of Moscow. Moscow
is considered the obvious event location to reveal this concept as Russia is
one of the growth markets showing a great demand for Bang & Olufsen's most
high-end televisions. 

The launch of BeoVision 4-85 and BeoVision 4-103 does not affect Bang &
Olufsen's expectations to the current financial year. 



Tue Mantoni
President & CEO




         Applications to this announcement to be made to:
         Director, Corporate Communications Tommy Jakobsen, tel: +45 9684 5100