At this year's Consumer Electronics Show (CES) in Las Vegas, Bang & Olufsen
launches three new products, which are all expected to arrive in the shops
within the 2011/12 financial year. At the same time, B&O PLAY, a sub-brand to
the Bang & Olufsen brand will be unveiled and presented. 

The sub-brand B&O PLAY has been created to deliver incremental turnover and
generate new customer leads to the existing Bang & Olufsen distribution.
Therefore, B&O PLAY products will be marketed through Bang & Olufsen’s
dedicated shops and through complementary retail channels. The products will
also be sold through a new B&O PLAY branded online shop. 

The first new product to be launched under the B&O PLAY brand is the Beolit 12.
Beolit 12 is a portable sound system designed by the Danish designer Cecilie
Manz. The music system features Apple’s AirPlay technology, which allows
customers to play music wirelessly from an iPod, iPhone, iPad, Mac or a PC.
Beolit 12 is aimed at both existing and new customer and Bang & Olufsen expects
that Beolit 12 will bridge a gap in the market by delivering high quality
listening experiences and still having the convenience of playing music from
ones portable digital device or smart phone. The Beolit 12 will be available in
Bang & Olufsen showrooms globally and in most Apple stores in Europe and US
from the end of January. 

At CES, Bang & Olufsen will also launch two products under the Bang & Olufsen
brand; BeoVision 12 and BeoLab 12: 

  -- BeoVision 12 is a new flat 65-inch plasma solution designed by the Danish
     designer David Lewis. It features a
NeoPDP panel, which includes new phosphors with a shorter retention time
     giving improved 3D performance as well as a better motion performance in a
     2D viewing situation. BeoVision 12 features an
integrated centre channel, which contains ICEpower amplifiers to match the
     BeoLab 5 loudspeakers in a surround sound setup. The video engine, which
     handles all sound processing and picture technologies, includes as standard
     a full 7.1 surround sound module.
  -- BeoLab 12 is a new, flat wall-mounted speaker designed by David Lewis. It
     is a full range speaker with a ¾-inch Acoustic Lens for the treble, a
     2-inch midrange unit and two 6.5-inch flat CosCone woofers for the lower
     frequencies pointing towards the wall. BeoLab 12 incorporates Bang &
     Olufsen Acoustic Lens Technology that disperses the high frequencies
     horizontally in a 180 degree angle in front of the speaker, allowing the
     listener to sit anywhere in front of it and still have a high-quality
     listening experience. It includes Bang & Olufsen’s own ICEpower class D
     amplifier technology. Due to the limited space and the requirements for
     high peak power, a new amplifier and a matching power supply have been
     developed, which offer a solution that provides 480 watts in total.

The B&O PLAY brand and the three products will be presented at the Consumer
Electronics Show (CES) in Las Vegas on 10 January 2012. 

The launches do not affect Bang & Olufsen’s expectations to the current
financial year. 



Tue Mantoni
President & CEO

iPod, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and
other countries 




         Applications to this announcement to be made to:
         Director, Corporate Communications Tommy Jakobsen, tel: +45 9684 5100