This is a notification of changes in the shareholdings of the company’s management employees, who are obligated to give and pass on notifications, pursuant to the Danish Securities Trading Act. Bang & Olufsen a/s has been notified of the following transactions: Name: Jim Hagemann Snabe -------------------------------------------- Reason: Vice Chairman -------------------------------------------- Issuer: Bang & Olufsen a/s -------------------------------------------- ISIN: DK0010218429 -------------------------------------------- Transaction type: Acquisition -------------------------------------------- Date: 09-01-2013 -------------------------------------------- Market: NASDAQ OMX Copenhagen A/S -------------------------------------------- Number: 1,600 -------------------------------------------- Price in DKK: 100,000 -------------------------------------------- Name: Tue Mantoni -------------------------------------------- Reason: CEO -------------------------------------------- Issuer: Bang & Olufsen a/s -------------------------------------------- ISIN: DK0010218429 -------------------------------------------- Transaction type: Acquisition -------------------------------------------- Date: 09-01-2013 -------------------------------------------- Market: NASDAQ OMX Copenhagen A/S -------------------------------------------- Number: 7,800 -------------------------------------------- Price in DKK: 502,176 -------------------------------------------- Name: Henning Bejer Beck ------------------------------------------------ Reason: Executive Vice President, CFO ------------------------------------------------ Issuer: Bang & Olufsen a/s ------------------------------------------------ ISIN: DK0010218429 ------------------------------------------------ Transaction type: Acquisition ------------------------------------------------ Date: 09-01-2013 ------------------------------------------------ Market: NASDAQ OMX Copenhagen A/S ------------------------------------------------ Number: 5,440 ------------------------------------------------ Price in DKK: 348,160 ------------------------------------------------ For further information, please contact: Director, Global Counsel, Kim Hyldahl Hansen, tel: +45 9684 5167