<SUBMISSION>
<ACCESSION-NUMBER>0000899681-04-000578
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>2
<PERIOD>20040805
<ITEMS>12
<ITEMS>5
<ITEMS>7
<FILING-DATE>20040805
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>CHILDRENS PLACE RETAIL STORES INC
<CIK>0001041859
<ASSIGNED-SIC>5651
<IRS-NUMBER>311241495
<FISCAL-YEAR-END>0131
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>000-23071
<FILM-NUMBER>04953464
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>915 SECAUCUS RD
<CITY>SECAUCUS
<STATE>NJ
<ZIP>07094
<PHONE>2015582400
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>915 SECAUCUS RD
<CITY>SECAUCUS
<STATE>NJ
<ZIP>07094
</MAIL-ADDRESS>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>children-8k_080404.htm
<TEXT>
<HTML>
<HEAD>
<TITLE>8-K</TITLE>
</HEAD>
<BODY>

<P ALIGN=CENTER><FONT SIZE=3><B>SECURITIES AND EXCHANGE COMMISSION</B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><B>Washington, D.C. 20549</B></FONT></P>

<HR SIZE=1 NOSHADE WIDTH=15% ALIGN=CENTER>

<P ALIGN=CENTER><FONT SIZE=3><B>FORM 8-K</B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><B>CURRENT REPORT</B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><B>PURSUANT TO SECTION 13 OR 15 (d)</B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><B>OF THE SECURITIES EXCHANGE ACT OF 1934</B></FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=70%>Date of Report (date of earliest event reported)</TD>
<TD WIDTH=30% ALIGN=RIGHT>August 5, 2004</TD>
</TR>
</TABLE>
<HR SIZE=1 NOSHADE>
<BR>
<BR>
<CENTER><B>THE CHILDREN'S PLACE RETAIL STORES, INC.</B>
<HR SIZE=1 NOSHADE>
(Exact name of registrant as specified in its charter)</CENTER>
<BR>
<BR>
<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=33%>
<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Delaware&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U><BR>
(State or other jurisdiction<BR>
of incorporation)</TD>
<TD WIDTH=34% ALIGN=CENTER>
<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;0-23071&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U><BR>
(Commission<BR>
File Number)</TD>
<TD WIDTH=33% ALIGN=CENTER>
<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;31-1241495&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U><BR>
(IRS Employer ID<BR>
Number)</TD>
</TR>
</TABLE>
<BR>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=70%>915 Secaucus Road, Secaucus, New Jersey</TD>
<TD WIDTH=30% ALIGN=CENTER>07094</TD>
</TR>
</TABLE>
<HR SIZE=1 NOSHADE>
<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=70%>(Address of principal executive offices)</TD>
<TD WIDTH=30% ALIGN=CENTER>(Zip Code)</TD>
</TR>
</TABLE>
<BR>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=70%>Registrant's Telephone Number, including area code:</TD>
<TD WIDTH=30%>(201) 558-2400</TD>
</TR>
</TABLE>
<HR SIZE=1 NOSHADE>
<BR>
<BR>
<BR>

<HR SIZE=1 NOSHADE>
<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=100%>(Former name or former address, if changed since last report)</TD>
</TR>
</TABLE>
<BR>

<PAGE>


<P ALIGN=LEFT><FONT SIZE=3><B>Item 5. <U>Other Events and Required FD
Disclosure</U>.</B></FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;On
August 5, 2004, The Children&#146;s Place Retail Stores, Inc. issued a press
release announcing sales information for the fiscal quarter and month ended July
31, 2004 and reporting that the Company has entered into a non-binding letter of
intent regarding a potential acquisition of The Disney Store chain in North
America. A copy of this press release is included as Exhibit 99 hereto.
</FONT></P>

<P><FONT SIZE=3><B>Item 7. <U>Financial Statements, Pro Forma Financial
Information and Exhibits</U>.</B></FONT></P>

<P ALIGN=LEFT><FONT SIZE=3><B>(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Exhibits</B></FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5% ALIGN=LEFT></TD>
<TD WIDTH=15% ALIGN=LEFT><U>Exhibit Number</U></TD>
<TD WIDTH=80%><U>Description</U></TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5% ALIGN=LEFT></TD>
<TD WIDTH=15% ALIGN=LEFT>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;99 </TD>
<TD WIDTH=80%>Press release dated August 5, 2004.</TD>
</TR>
</TABLE>
<BR>

<P ALIGN=LEFT><FONT SIZE=3><B>Item 12. <U>Results of Operations and Financial
Condition</U>.</B></FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;On
August 5, 2004, The Children&#146;s Place Retail Stores, Inc. issued a press
release announcing sales information for the fiscal quarter and month ended July
31, 2004 and reporting that the Company has entered into a non-binding letter of
intent regarding a potential acquisition of The Disney Store chain in North
America. A copy of this press release is included as Exhibit 99 hereto.
</FONT></P>

<P ALIGN=CENTER><FONT SIZE=3>[Remainder of page intentionally left blank;<BR>
signature on following page.]</FONT></P>


<PAGE>


<P ALIGN=CENTER><FONT SIZE=3>SIGNATURES</FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized. </FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=50% ALIGN=LEFT></TD>
<TD WIDTH=50% ALIGN=LEFT>
THE CHILDREN'S PLACE RETAIL STORES, INC.<BR>
<BR>
<BR>
By: <U>/s/ Seth L. Udasin&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U><BR>
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Name: Seth L. Udasin<BR>
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Title: Vice President and Chief Financial Officer</TD>
</TR>
</TABLE>
<BR>


<P ALIGN=LEFT><FONT SIZE=3>Dated:  August 5, 2004</FONT></P>

<PAGE>


<P ALIGN=CENTER><FONT SIZE=3>INDEX TO EXHIBITS</FONT></P>

<P ALIGN=CENTER><FONT SIZE=3>Current Report on Form 8-K<BR>
Dated August 5, 2004<BR>
<BR>
The Children's Place Retail Stores, Inc.</FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=15% ALIGN=LEFT>
Exhibit No.<BR>
<BR>
&nbsp;&nbsp;&nbsp;&nbsp; 99</TD>
<TD WIDTH=85%>
Description<BR>
<BR>
Press Release issued by the Company on August 5, 2004</TD>
</TR>
</TABLE>
<BR>

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</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>2
<FILENAME>children-ex99_080404.htm
<TEXT>
<HTML>
<HEAD>
<TITLE>Exhibit 99</TITLE>
</HEAD>
<BODY>

<P ALIGN=RIGHT><FONT SIZE=3>EXHIBIT 99</FONT></P>

<P ALIGN=LEFT><FONT SIZE=3><B><U>FOR IMMEDIATE RELEASE</U></B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><B>THE CHILDREN'S PLACE REPORTS JULY 2004 SALES
RESULTS</B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><I>- Total Sales Increased 21%; Comparable Store Sales
Increased 14% -<BR>
- In Line with Previous Guidance, Company Anticipates a Loss Per Share of
Approximately $0.38 to $0.40 for the Second Quarter -<BR>
- Company Signs Non-Binding Letter of Intent Regarding Potential Acquisition of
The Disney Store chain in North America -</I></FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Secaucus, New Jersey &#150; August 5, 2004 &#150; The Children&#146;s Place
Retail Stores, Inc. (Nasdaq: PLCE), today announced sales of $60.4 million for
the four-week period ended July 31, 2004, a 21% increase compared to sales of
$49.8 million reported for July 2003. Comparable store sales for the four-week
period increased 14%, as compared to a 7% increase in the prior year period.
During the month, the Company opened three stores. </FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Sales for the second quarter increased 19% to $189.2 million from $159.1 million
reported in the year-ago period. Comparable store sales for the quarter
increased 10%, versus a 3% increase in the prior year period. During the second
quarter the Company opened 16 stores, and closed one. </FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;For
the twenty-six weeks ended July 31, 2004, total sales increased 22% to $414.9
million from $340.1 million last year. Year-to-date comparable store sales
increased 13% versus a 6% decrease last year. Year-to-date the Company has
opened 26 stores, and closed two. </FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;In
line with its previous guidance, the Company stated that based on July results,
it anticipates reporting a loss for the second quarter of approximately $0.38 to
$0.40 per share. </FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&#147;The result of our strategic decision to launch a $3.99 summer sales event
in July brought customers into our stores, drove strong sales and allowed us to
end the second quarter with approximately 30% less old season merchandise
compared to last year,&#148; said Ezra Dabah, Chairman and Chief Executive
Officer. &#147;While the July sale resulted in higher sales and markdowns than
originally expected, it had a neutral effect on our gross margin.&#148;
</FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Mr.
Dabah concluded, "The positive momentum of all our key indicators, a very clean
inventory position plus a favorable customer response to our Fall line should
position us well for a successful Back-to-School season."</FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Separately, the Company noted that discussions continue regarding the Disney
Stores in the United States and Canada, and that the Company has entered into a
non-binding letter of intent with Disney to negotiate the possible acquisition
and operation of the Disney Store retail chain under a long-term license
arrangement. There is no certainty at this stage that our discussions will lead
to any definitive agreement or transaction. </FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;In
conjunction with The Children&#146;s Place July sales release, you are invited
to listen to the Company&#146;s pre-recorded monthly sales call, which will be
available beginning at 7:30 a.m. Eastern Time today through Wednesday, August
11, 2004. To access the call, please dial (402) 220-1182, or you may listen
through the Investor Relations section of the Company&#146;s website,
www.childrensplace.com. </FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Children&#146;s Place plans to report full second quarter results on Thursday,
August 12, 2004. The Company will host a conference call on that date to be
broadcast live via webcast at 10:00 a.m. Eastern Time. Interested parties can
access the webcast via the Company&#146;s website, www.childrensplace.com. An
archive of the webcast can be accessed one hour after the live call has taken
place and will be available through Thursday, August 19, 2004. </FONT></P>

<P><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Children&#146;s Place Retail Stores, Inc. is a leading specialty retailer of
high quality, value-priced apparel and accessories for children, newborn to age
ten. The Company designs, contracts to manufacture and sells its products under
the &#147;The Children&#146;s Place&#148; brand name. As of July 31, 2004, the
Company operated 715 stores, including 667 stores in the United States, 47
stores in Canada and one store in Puerto Rico. The Company also sells its
merchandise through its virtual store located at <U>www.childrensplace.com</U>.
</FONT></P>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
<I>This press release and above referenced call may contain certain
forward-looking statements regarding future circumstances. These forward-looking
statements are based upon the Company&#146;s current expectations and
assumptions and are subject to various risks and uncertainties that could cause
actual results to differ materially from those contemplated in such
forward-looking statements including, in particular, the risks and uncertainties
described in the Company&#146;s filings with the Securities and Exchange
Commission. Actual results, events, and performance may differ. Readers or
listeners (on the call) are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date hereof. We undertake
no obligation to release publicly any revisions to these forward-looking
statements that may be made to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events. The inclusion of
any statement in this release does not constitute an admission by The Children's
Place or any other person that the events or circumstances described in such
statement are material.</I> </FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=10% ALIGN=LEFT>CONTACT:</TD>
<TD WIDTH=90%>The Children's Place<BR>
Seth Udasin, Chief Financial Officer, (201) 558-2409<BR>
Heather Anthony, Director, Investor Relations, (201) 558-2865</TD>
</TR>
</TABLE>
<BR>

<P ALIGN=CENTER><FONT SIZE=3>###</FONT></P>

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