<SUBMISSION>
<ACCESSION-NUMBER>0000899681-04-000597
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>2
<PERIOD>20040812
<ITEMS>12
<ITEMS>7
<FILING-DATE>20040812
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>CHILDRENS PLACE RETAIL STORES INC
<CIK>0001041859
<ASSIGNED-SIC>5651
<IRS-NUMBER>311241495
<FISCAL-YEAR-END>0131
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>000-23071
<FILM-NUMBER>04968564
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>915 SECAUCUS RD
<CITY>SECAUCUS
<STATE>NJ
<ZIP>07094
<PHONE>2015582400
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>915 SECAUCUS RD
<CITY>SECAUCUS
<STATE>NJ
<ZIP>07094
</MAIL-ADDRESS>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>children-8k_081104.htm
<DESCRIPTION>FORM 8-K
<TEXT>
<HTML>
<HEAD>
<TITLE>8-K</TITLE>
</HEAD>
<BODY>

<P ALIGN=CENTER><FONT SIZE=3><B>SECURITIES AND EXCHANGE COMMISSION</B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><B>Washington, D.C. 20549</B></FONT></P>

<HR SIZE=1 NOSHADE WIDTH=15% ALIGN=CENTER>

<P ALIGN=CENTER><FONT SIZE=3><B>FORM 8-K</B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><B>CURRENT REPORT</B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><B>PURSUANT TO SECTION 13 OR 15 (d)</B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><B>OF THE SECURITIES EXCHANGE ACT OF 1934</B></FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=70%>Date of Report (date of earliest event reported)</TD>
<TD WIDTH=30% ALIGN=RIGHT>August 12, 2004</TD>
</TR>
</TABLE>
<HR SIZE=1 NOSHADE>
<BR>
<BR>
<CENTER><B>THE CHILDREN'S PLACE RETAIL STORES, INC.</B>
<HR SIZE=1 NOSHADE>
(Exact name of registrant as specified in its charter)</CENTER>
<BR>
<BR>
<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=33%>
<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Delaware&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U><BR>
(State or other jurisdiction<BR>
of incorporation)</TD>
<TD WIDTH=34% ALIGN=CENTER>
<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;0-23071&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U><BR>
(Commission<BR>
File Number)</TD>
<TD WIDTH=33% ALIGN=CENTER>
<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;31-1241495&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U><BR>
(IRS Employer ID<BR>
Number)</TD>
</TR>
</TABLE>
<BR>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=70%>915 Secaucus Road, Secaucus, New Jersey</TD>
<TD WIDTH=30% ALIGN=CENTER>07094</TD>
</TR>
</TABLE>
<HR SIZE=1 NOSHADE>
<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=70%>(Address of principal executive offices)</TD>
<TD WIDTH=30% ALIGN=CENTER>(Zip Code)</TD>
</TR>
</TABLE>
<BR>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=70%>Registrant's Telephone Number, including area code:</TD>
<TD WIDTH=30%>(201) 558-2400</TD>
</TR>
</TABLE>
<HR SIZE=1 NOSHADE>
<BR>
<BR>
<BR>

<HR SIZE=1 NOSHADE>
<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=100%>(Former name or former address, if changed since last report)</TD>
</TR>
</TABLE>
<BR>

<PAGE>

<P ALIGN=LEFT><FONT SIZE=3><B>Item 7.&nbsp;&nbsp;Financial Statements, Pro Forma Financial
Information and Exhibits.</B></FONT></P>

<P ALIGN=LEFT><FONT SIZE=3><B>(c)&nbsp;&nbsp;&nbsp;Exhibits</B></FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=25%><U>Exhibit<BR>
Number</U></TD>
<TD WIDTH=70%><BR>
<U>Description</U></TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=25%>99 </TD>
<TD WIDTH=70%>Press release dated August 12, 2004.</TD>
</TR>
</TABLE>
<BR>

<P ALIGN=LEFT><FONT SIZE=3><B>Item 12.
Results of Operations and Financial Condition.</B></FONT></P>

<P ALIGN=LEFT><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;On August 12, 2004, The Children&#146;s Place Retail Stores, Inc.
issued a press release announcing financial information for the fiscal quarter
ended July 31, 2004. A copy of this press release is included as Exhibit 99
hereto. </FONT></P>

<P ALIGN=CENTER><FONT SIZE=3>[Remainder of page intentionally left blank; <BR>
signature on following page.]</FONT></P>


<PAGE>

<P ALIGN=CENTER><FONT SIZE=3>SIGNATURES</FONT></P>

<P ALIGN=LEFT><FONT SIZE=3>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;Pursuant
to the requirements of the Securities Exchange Act of 1934, as amended, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized. </FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=50%>&nbsp;&nbsp;</TD>
<TD WIDTH=50%>THE CHILDREN'S PLACE RETAIL STORES, INC.<BR>
<BR>
<BR>
By  <U>/s/&nbsp;&nbsp;Seth L. Udasin&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U><BR>
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Name:&nbsp;Seth L. Udasin<BR>
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Title:&nbsp;Vice President and Chief Financial Officer</TD>
</TR>
</TABLE>
<BR>

<P ALIGN=LEFT><FONT SIZE=3>Dated:  August 12, 2004</FONT></P>

<PAGE>

<P ALIGN=CENTER><FONT SIZE=3>INDEX TO EXHIBITS<BR>
<BR>
Current Report on Form 8-K<BR>
Dated August 12, 2004<BR>
<BR>
The Children's Place Retail Stores, Inc.</FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=25%><U>Exhibit<BR>
Number</U></TD>
<TD WIDTH=75%><BR>
<U>Description</U></TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=25%>99 </TD>
<TD WIDTH=75%>Press Release issued by the Company on August 12, 2004</TD>
</TR>
</TABLE>
<BR>

</BODY>
</HTML>

</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>2
<FILENAME>children-ex99_081104.htm
<TEXT>
<HTML>
<HEAD>
<TITLE>Exhibit 99</TITLE>
</HEAD>
<BODY>


<P ALIGN=RIGHT><FONT SIZE=3>EXHIBIT 99</FONT></P>

<P ALIGN=CENTER><FONT SIZE=3>PRESS RELEASE</FONT></P>

<P ALIGN=LEFT><FONT SIZE=3><B><U>FOR IMMEDIATE
RELEASE </U></B></FONT></P>

<P ALIGN=CENTER><FONT SIZE=3><B>THE CHILDREN&#146;S PLACE REPORTS 2004 SECOND
QUARTER<BR> FINANCIAL RESULTS</B></FONT></P>

<P ALIGN=LEFT><FONT SIZE=3><B>Secaucus, New Jersey - August 12, 2004 - The
Children's Place Retail Stores, Inc. (Nasdaq: PLCE)</B> today reported financial
results for the second quarter and six months ended July 31, 2004.</FONT></P>

<P ALIGN=LEFT><FONT SIZE=3><U>Second Quarter</U></FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=5%>&#149;</TD>
<TD WIDTH=90%>Net sales for the second quarter increased 19% to $189.2 million, compared with
$159.1 million a year earlier.</TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=5%>&#149;</TD>
<TD WIDTH=90%>Comparable store sales
increased 10% in the quarter, versus a 3% increase for the same period last
year.</TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=5%>&#149;</TD>
<TD WIDTH=90%>Net loss was $9.9 million, compared to a net loss of $9.4 million last
year. </TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=5%>&#149;</TD>
<TD WIDTH=90%>Loss per share was $0.37 compared to a loss per share of $0.35 in the
fiscal 2003 period. </TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=5%>&#149;</TD>
<TD WIDTH=90%>The Company opened 16 new stores and closed one store
during the second quarter. </TD>
</TR>
</TABLE>
<BR>

<P ALIGN=LEFT><FONT SIZE=3><U>Six-Month Period</U></FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=5%>&#149;</TD>
<TD WIDTH=90%>Net sales for the six-month period increased 22% to $414.9 million, from $340.1
million for the same period in 2003.</TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=5%>&#149;</TD>
<TD WIDTH=90%>Comparable store sales increased 13% for the period, compared to a 6% decrease
for the same period last year.</TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=5%>&#149;</TD>
<TD WIDTH=90%>Net income was $1.6
million, compared to a $3.8 million net loss in the year-ago period. </TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=5%>&#149;</TD>
<TD WIDTH=90%>Diluted
earnings per share were $0.06 compared to a loss per share of $0.14 in the 2003
period. </TD>
</TR>
</TABLE>
<BR>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%></TD>
<TD WIDTH=5%>&#149;</TD>
<TD WIDTH=90%>The Company opened 26 new stores during the six-month period, and
closed two.</TD>
</TR>
</TABLE>
<BR>

<P ALIGN=LEFT><FONT SIZE=3>&#147;Increases in second
quarter key performance indicators, including comparable store sales
transactions, traffic and conversion, highlight our continued sales
momentum,&#148; said Ezra Dabah, Chairman and Chief Executive Officer of The
Children&#146;s Place. &#147;In addition, a continued gain in market share,
increased customer acceptance and growth in store productivity position us for
long-term profitable growth.&#148; </FONT></P>

<P ALIGN=LEFT><FONT SIZE=3>&#147;We are pleased with
the overall tone of business, as initial customer response to our Back-to-School
merchandise has been favorable. Our customer depends on us for key items, making
The Children&#146;s Place a top Back-to-School destination. Importantly, we are
very clean of old season merchandise, and our inventory investment in key items
positions us to meet demand and ensure a strong in-stock position throughout the
season.&#148; </FONT></P>

<P ALIGN=LEFT><FONT SIZE=3>For fiscal 2004, the
Company continues to anticipate full year earnings growth of approximately 40%
over fiscal 2003. </FONT></P>

<P ALIGN=LEFT><FONT SIZE=3>The Children&#146;s Place
will host a webcast of its second quarter conference call today at 10:00 a.m.,
Eastern Time. Interested parties are invited to listen to the call at the
Company&#146;s web site, <U>www.childrensplace.com</U>. An archive of the
webcast will be available on the site through Thursday, August 19, 2004. </FONT></P>

<P ALIGN=LEFT><FONT SIZE=3>The Children&#146;s Place
Retail Stores, Inc. is a leading specialty retailer of high quality,
value-priced apparel and accessories for children, newborn to age ten. The
Company designs, contracts to manufacture and sells its products under the
&#147;The Children&#146;s Place&#148; brand name. As of July 31, 2004, the
Company operated 715 stores, including 667 stores in the United States, 47
stores in Canada and one store in Puerto Rico. The Company also sells its
merchandise through its virtual store located at <U>www.childrensplace.com</U>. </FONT></P>

<P ALIGN=LEFT><FONT SIZE=3><I>This press release and
above referenced call may contain certain forward-looking statements regarding
future circumstances. These forward-looking statements are based upon the
Company&#146;s current expectations and assumptions and are subject to various
risks and uncertainties that could cause actual results to differ materially
from those contemplated in such forward-looking statements including, in
particular, the risks and uncertainties described in the Company&#146;s filings
with the Securities and Exchange Commission. Actual results, events, and
performance may differ. Readers or listeners (on the call) are cautioned not to
place undue reliance on these forward-looking statements, which speak only as of
the date hereof. We undertake no obligation to release publicly any revisions to
these forward-looking statements that may be made to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events. The inclusion of any statement in this release does not
constitute an admission by The Children's Place or any other person that the
events or circumstances described in such statement are material.</I> </FONT></P>

<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=10% ALIGN=LEFT>Contact:</TD>
<TD WIDTH=90%>The Children's Place<BR>
Seth Udasin, Chief Financial Officer, 201/558-2409<BR>
Heather Anthony, Director, Investor Relations, 201/558-2865</TD>
</TR>
</TABLE>
<BR>

<P ALIGN=CENTER><FONT SIZE=3>(Tables Follow)</FONT></P>

<PAGE>

<P ALIGN=CENTER><FONT SIZE=3><B>THE CHILDREN&#146;S PLACE RETAIL STORES, INC.<BR>
CONDENSED STATEMENTS OF INCOME<BR>
(In thousands, except per share amounts)<BR>
(Unaudited)</B></FONT></P>

<PRE>
<FONT SIZE=1>
                                                  13 Weeks Ended:                     26 Weeks Ended:
                                             July 31,      August 2,               July 31,        August 2,
                                              2004          2003                    2004             2003
                                            --------------------------          -----------------------------

Net sales                                $  189,165         $   159,082          $   414,945        $   340,092
Cost of sales                               130,866             108,612              264,787            219,732
                                         ----------         ------------         -----------        -----------

Gross profit                                 58,299              50,470              150,158            120,360
Selling, general and
  administrative expenses                    64,231              55,988              126,904            107,379
Depreciation and amortization                10,397               9,875               20,702             19,403
                                         ----------         ------------         -----------        -----------

Operating (loss) income                     (16,329)            (15,393)               2,552             (6,422)
Interest income, net                             81                  52                  107                145
                                         -----------        ------------         ------------       ------------

(Loss) income before income taxes           (16,248)            (15,341)               2,659             (6,277)
(Benefit) provision for income taxes         (6,337)             (5,982)               1,037             (2,447)
                                         -----------        ------------         ------------       ------------

Net (loss) income                        $   (9,911)        $    (9,359)         $     1,622        $    (3,830)
                                         ===========        ============         ============       ============

Basic (loss) income per share            $    (0.37)        $     (0.35)         $      0.06        $     (0.14)

Basic weighted average number
    of shares outstanding                    26,860              26,620               26,837             26,609

Diluted (loss) income per share          $    (0.37)        $     (0.35)         $      0.06        $     (0.14)

Diluted weighted average number
  of shares outstanding                      26,860              26,620               27,516             26,609

</FONT>
</PRE>

<P ALIGN=CENTER><FONT SIZE=3><B>THE CHILDREN&#146;S PLACE RETAIL STORES, INC.<BR>
CONDENSED BALANCE SHEETS<BR>
(In thousands)</B></FONT></P>

<PRE>
<FONT SIZE=1>
                                                          July 31, 2004           January 31, 2004         August 2, 2003
                                                         ----------------        -------------------      ------------------
                                                            (Unaudited)                                       (Unaudited)
    Current assets:

    Cash and cash equivalents                           $        31,333            $        74,772          $      25,194
    Accounts receivable                                          12,974                      8,462                 15,412
    Inventories                                                 136,563                     96,128                 87,321
    Other current assets                                         26,631                     20,070                 26,042
                                                        ---------------            ----------------         --------------

    Total current assets                                        207,501                    199,432                153,969

    Property and equipment, net                                 146,016                    146,707                154,617
    Other assets, net                                            14,337                     13,527                  9,326
                                                        ---------------            ----------------         --------------

    Total assets                                          $     367,854              $     359,666            $   317,912
                                                        ===============            ================         ==============
    Current liabilities:

    Revolving credit facility                             $           0              $           0            $       426
    Accounts payable                                             46,401                     35,173                 35,488
    Accrued expenses and
        other current liabilities                                42,417                     49,984                 40,818
                                                        ---------------            ----------------         --------------

    Total current liabilities                                    88,818                     85,157                 76,732

    Other liabilities                                            18,404                     17,504                 15,189
                                                        ---------------            ----------------         --------------

    Total liabilities                                           107,222                    102,661                 91,921

    Stockholders' equity                                        260,632                    257,005                225,991
                                                        ---------------            ----------------         --------------

  Total liabilities and stockholders' equity              $     367,854              $     359,666            $   317,912
                                                        ===============            ================         ==============

                                                               ###
</FONT>
</PRE>

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</DOCUMENT>
</SUBMISSION>
