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REVENUES (Tables)
12 Months Ended
Feb. 02, 2019
Statement of Financial Position [Abstract]  
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction [Table Text Block]
The following table provides the reconciliation of the contract liability related to gift cards:

 
Contract Liability
 
(In thousands)
Balance at February 3, 2018
$
16,145

Gift cards sold
36,691

Gift cards redeemed
(31,872
)
Gift card breakage
(3,097
)
Balance at February 2, 2019
$
17,867

Contract with Customer, Asset and Liability [Table Text Block]
The Company has a points-based customer loyalty program, in which customers earn points based on purchases and other promotional activities. These points can be redeemed for coupons to discount future purchases. A contract liability is estimated based on the standalone selling price of benefits earned by customers through the program and the related redemption experience under the program. The value of each point earned is recorded as deferred revenue and is included within accrued expenses and other current liabilities. The total contract liability related to this program was $2.2 million and $4.1 million as of February 2, 2019 and February 3, 2018, respectively. The following table provides the reconciliation of the contract liability related to this program:
 
Contract Liability
 
(In thousands)
Balance at February 3, 2018
$
4,138

Loyalty points earned
22,305

Loyalty points redeemed and expired
(24,224
)
Balance at February 2, 2019
$
2,219

Revenue from Contract with Customer [Text Block]
2. REVENUES
Adoption of ASC Topic 606, "Revenue from Contracts with Customers"

On February 4, 2018, the Company adopted Topic 606 "Revenue from Contracts with Customers" using the modified retrospective method. Results for reporting periods beginning February 4, 2018 are presented under Topic 606, while prior period amounts are not adjusted and continue to be reported in accordance with the Company's historic accounting under Topic 605 "Revenue Recognition". Upon adoption of this guidance, there was no material impact to the Company's consolidated financial statements.

We recorded a net increase to opening retained earnings, net of taxes, of approximately $0.9 million as of February 4, 2018 due to the cumulative impact of adopting Topic 606. The impact primarily related to the accounting for gift card breakage of approximately $2.3 million, partially offset by our private label credit card program of approximately $1.1 million, net of taxes of $0.3 million:
 
February 3, 2018
 
Adjustments
 
February 4, 2018
 
(As reported)
 
 
 
(As amended)
 
(In thousands)
Retained earnings
$
226,303

 
875

 
$
227,178


In accordance with the new revenue standard requirements, the disclosure of the impact of adoption on our consolidated balance sheet and income statement were as follows, with the impact primarily related to the accounting for our private label credit card program and gift card breakage:
 
For the period ended February 2, 2019
Balance Sheet
As reported
 
Balances without adoption of Topic 606
 
Effect of adoption
Higher/(Lower)
 
(In thousands)
Property and equipment, net
$
260,357

 
259,678

 
$
679

Deferred income taxes
$
17,750

 
18,157

 
$
(407
)
Other assets
$
13,544

 
13,080

 
$
464

Accrued expenses and other current liabilities
$
86,755

 
86,268

 
$
487

Other long-term liabilities
$
12,862

 
14,417

 
$
(1,555
)
Retained earnings
$
180,792

 
178,988

 
$
1,804


 
For the 52 weeks ended February 2, 2019
Income Statement
As reported
 
Amounts without adoption of Topic 606
 
Effect of adoption
Higher/(Lower)
 
(In thousands)
Net sales
$
1,938,084

 
1,918,171

 
$
19,913

Selling, general, and administrative expenses
$
498,343

 
479,802

 
$
18,541

Depreciation and amortization
$
68,884

 
68,741

 
$
143

Operating income
$
111,328

 
110,099

 
$
1,229



Revenue Recognition

Revenues are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services.

The following table presents our revenues disaggregated by geography:

 
 
Fifty-two Weeks Ended
 
Fifty-three Weeks Ended
 
 
February 2,
2019
 
February 3,
2018
Net sales:
(In thousands)
South
 
$
670,232

 
$
628,844

Northeast
 
460,682

 
451,745

West
 
300,225

 
288,285

Midwest
 
245,954

 
241,848

International and other
 
260,991

 
259,553

Total net sales
 
$
1,938,084

 
$
1,870,275



The Company recognizes revenue, including shipping and handling fees billed to customers, upon purchase at the Company's retail stores or when received by the customer if the product was purchased via e-commerce, net of coupon redemptions and anticipated sales returns. The Company deferred approximately $1.2 million and $3.0 million as of February 2, 2019 and February 3, 2018, respectively, based upon estimated time of delivery, at which point control passes to the customer, and is recorded in accrued expenses and other current liabilities. Sales tax collected from customers is excluded from revenue.

For the sale of goods with a right of return, the Company recognizes revenue for the consideration it expects to be entitled to and calculates an allowance for estimated sales returns based upon the Company's sales return experience. Adjustments to the allowance for estimated sales returns in subsequent periods are generally not material based on historical data, thereby reducing the uncertainty inherent in such estimates. The allowance for estimated sales returns, which is recorded in accrued expenses and other current liabilities, was approximately $0.9 million and $0.8 million as of February 2, 2019 and February 3, 2018, respectively.

Our private label credit card is issued to our customers for use exclusively at The Children's Place stores and online at www.childrensplace.com, and credit is extended to such customers by a third-party financial institution on a non-recourse basis to us. The private label credit card includes multiple performance obligations, including marketing and promoting the program on behalf of the bank and the operation of the loyalty rewards program. Included in the agreement with the third-party financial institution was an upfront bonus paid to the Company. The upfront bonus is recognized as revenue and allocated between brand and reward obligations. As the license of the Company’s brand is the predominant item in the performance obligation, the amount allocated to the brand obligation is recognized on a straight-line basis over the initial term. The amount allocated to the reward obligation is recognized on a point-in-time basis as redemptions under the loyalty program occur.

In measuring revenue and determining the consideration the Company is entitled to as part of a contract with a customer, the Company takes into account the related elements of variable consideration, such as additional bonuses, including profit-sharing, over the life of the program. Similar to the upfront bonus, the usage-based royalties and bonuses are recognized as revenue and allocated between the brand and reward obligations. The amount allocated to the brand obligation is recognized on a straight-line basis over the initial term. The amount allocated to the reward obligation is recognized on a point-in-time basis as redemptions under the loyalty program occur. In addition, the annual profit-sharing amount is estimated and recognized quarterly within an annual period when earned. The additional bonuses are amortized over the contract term based on anticipated progress against future targets and level of risk associated with achieving the targets. The Company deferred approximately $0.3 million as of February 2, 2019 in relation to its private label credit card performance obligations.

The Company has a points-based customer loyalty program, in which customers earn points based on purchases and other promotional activities. These points can be redeemed for coupons to discount future purchases. A contract liability is estimated based on the standalone selling price of benefits earned by customers through the program and the related redemption experience under the program. The value of each point earned is recorded as deferred revenue and is included within accrued expenses and other current liabilities. The total contract liability related to this program was $2.2 million and $4.1 million as of February 2, 2019 and February 3, 2018, respectively. The following table provides the reconciliation of the contract liability related to this program:
 
Contract Liability
 
(In thousands)
Balance at February 3, 2018
$
4,138

Loyalty points earned
22,305

Loyalty points redeemed and expired
(24,224
)
Balance at February 2, 2019
$
2,219



The Company's policy with respect to gift cards is to record revenue as and when the gift cards are redeemed for merchandise. The Company recognizes gift card breakage income in proportion to the pattern of rights exercised by the customer when the Company expects to be entitled to breakage, and the Company determines that it does not have a legal obligation to remit the value of the unredeemed gift card to the relevant jurisdiction as unclaimed or abandoned property. With the adoption of Topic 606, gift card breakage is recorded within net sales during Fiscal 2018 and within selling, general, and administrative expenses during Fiscal 2017 prior to adoption of Topic 606. Prior to their redemption, gift cards are recorded as a liability, included within accrued expenses and other current liabilities. The total contract liability related to gift cards issued was $17.9 million and $16.1 million as of February 2, 2019 and February 3, 2018, respectively. The liability is estimated based on expected breakage that considers historical patterns of redemption. The following table provides the reconciliation of the contract liability related to gift cards:

 
Contract Liability
 
(In thousands)
Balance at February 3, 2018
$
16,145

Gift cards sold
36,691

Gift cards redeemed
(31,872
)
Gift card breakage
(3,097
)
Balance at February 2, 2019
$
17,867



The Company has an international expansion program through territorial agreements with franchisees. The Company generates revenues from the franchisees from the sale of product and, in certain cases, sales royalties. The Company records net sales and cost of goods sold on the sale of product to franchisees when the franchisee takes ownership of the product. The Company records net sales for royalties when the applicable franchisee sells the product to their customers. Under certain agreements, the Company receives a fee from applicable franchisees for exclusive territorial rights and based on the opening of new stores in such franchisee's licensed territory. The Company records these territorial fees as deferred revenue and amortizes the fee into gross sales over the life of the territorial agreement.
In accordance with the new revenue standard requirements, the disclosure of the impact of adoption on our consolidated balance sheet and income statement were as follows, with the impact primarily related to the accounting for our private label credit card program and gift card breakage:
 
For the period ended February 2, 2019
Balance Sheet
As reported
 
Balances without adoption of Topic 606
 
Effect of adoption
Higher/(Lower)
 
(In thousands)
Property and equipment, net
$
260,357

 
259,678

 
$
679

Deferred income taxes
$
17,750

 
18,157

 
$
(407
)
Other assets
$
13,544

 
13,080

 
$
464

Accrued expenses and other current liabilities
$
86,755

 
86,268

 
$
487

Other long-term liabilities
$
12,862

 
14,417

 
$
(1,555
)
Retained earnings
$
180,792

 
178,988

 
$
1,804


 
For the 52 weeks ended February 2, 2019
Income Statement
As reported
 
Amounts without adoption of Topic 606
 
Effect of adoption
Higher/(Lower)
 
(In thousands)
Net sales
$
1,938,084

 
1,918,171

 
$
19,913

Selling, general, and administrative expenses
$
498,343

 
479,802

 
$
18,541

Depreciation and amortization
$
68,884

 
68,741

 
$
143

Operating income
$
111,328

 
110,099

 
$
1,229

Disaggregation of Revenue [Table Text Block]
The following table presents our revenues disaggregated by geography:

 
 
Fifty-two Weeks Ended
 
Fifty-three Weeks Ended
 
 
February 2,
2019
 
February 3,
2018
Net sales:
(In thousands)
South
 
$
670,232

 
$
628,844

Northeast
 
460,682

 
451,745

West
 
300,225

 
288,285

Midwest
 
245,954

 
241,848

International and other
 
260,991

 
259,553

Total net sales
 
$
1,938,084

 
$
1,870,275