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9. Stockholders Deficit - Warrant Activity (Details) (Q2) (USD $)
 15 Months Ended 6 Months Ended 12 Months Ended
Mar. 31, 2014
Jun. 30, 2014
Quarter 2 [Member]
Dec. 31, 2013
Quarter 2 [Member]
Beginning Balance, Warrants    4,338,884   
Warrants Granted 6,738,884 5,390,100 6,738,884
Warrants Granted, Weighted Average Exercise Price $ 0.24 $ 0.375 $ 0.242
Warrants Granted, Weighted Average Remaining Contractual Life (in Years) 5 years 5 years 5 years
Warrants Exercised (1,400,000) 1,000,000 (1,400,000)
Warrants Exercised, Weighted Average Exercise Price $ 0.001     
Warrants Cancelled/Forfeited (1,000,000)    (1,000,000)
Warrants Cancelled/Forfeited, Weighted Average Exercise Price $ 0.001      
Ending Balance, Warrants Outstanding   9,728,984 4,338,884
Ending Balance, Warrants, Weighted Average Exercise Price   $ 0.375 $ 0.242
Ending Balance, Warrants, Weighted Average Remaining Contractual Life (in Years) 4 years 10 months 4 years 8 months 5 years