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SEGMENTS (Tables) | 9 Months Ended
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Sep. 30, 2019
Segment Reporting [Abstract] |
Schedule of segment reporting information | The following table provides information regarding our reportable segments (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2018 |  | 2019 |  | 2018 |  | 2019
Cardlytics Direct: |  |  |  |  |  |  |
Adjusted contribution | $ | 16,906 |  |  | $ | 24,738 |  |  | $ | 47,368 |  |  | $ | 64,216 |
Plus: Adjusted FI Share and other third-party costs(1) | 17,514 |  |  | 31,681 |  |  | 54,271 |  |  | 76,921 |
Revenue | $ | 34,420 |  |  | $ | 56,419 |  |  | $ | 101,639 |  |  | $ | 141,137 |
Other Platform Solutions: |  |  |  |  |  |  |
Adjusted contribution | $ | 72 |  |  | $ | — |  |  | $ | 3 |  |  | $ | — |
Plus: Adjusted FI Share and other third-party costs(1) | 90 |  |  | — |  |  | 1,223 |  |  | — |
Revenue | $ | 162 |  |  | $ | — |  |  | $ | 1,226 |  |  | $ | — |
Total: |  |  |  |  |  |  |
Adjusted contribution | $ | 16,978 |  |  | $ | 24,738 |  |  | $ | 47,371 |  |  | $ | 64,216 |
Plus: Adjusted FI Share and other third-party costs(1) | 17,604 |  |  | 31,681 |  |  | 55,494 |  |  | 76,921 |
Revenue | $ | 34,582 |  |  | $ | 56,419 |  |  | $ | 102,865 |  |  | $ | 141,137 |
(1) Adjusted FI Share and other third-party costs presented above represents GAAP FI Share and other third-party data costs less a non-cash equity expense included in FI Share and amortization of deferred FI implementation costs, which are detailed below in our reconciliation of GAAP loss before income taxes to adjusted contribution. The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to adjusted contribution (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2018 |  | 2019 |  | 2018 |  | 2019
Adjusted contribution | $ | 16,978 |  |  | $ | 24,738 |  |  | $ | 47,371 |  |  | $ | 64,216 |
Minus: |  |  |  |  |  |  |
Non-cash equity expense included in FI Share(1) | — |  |  | — |  |  | 2,519 |  |  | — |
Amortization of deferred FI implementation costs(1) | 378 |  |  | 789 |  |  | 1,136 |  |  | 2,173 |
Delivery costs | 3,007 |  |  | 3,070 |  |  | 7,509 |  |  | 9,686 |
Sales and marketing expense | 9,452 |  |  | 11,074 |  |  | 27,915 |  |  | 31,458 |
Research and development expense | 4,097 |  |  | 3,018 |  |  | 12,444 |  |  | 8,741 |
General and administration expense | 7,925 |  |  | 12,218 |  |  | 23,486 |  |  | 27,558 |
Depreciation and amortization expense | 777 |  |  | 1,167 |  |  | 2,471 |  |  | 3,181 |
Total other expense (income) | (290 | ) |  | 1,149 |  |  | 11,367 |  |  | 1,990 |
Loss before income taxes | $ | (8,368 | ) |  | $ | (7,747 | ) |  | $ | (41,476 | ) |  | $ | (20,571 | )
(1) Non-cash equity expense included in FI Share and amortization of deferred FI implementation costs are excluded from adjusted FI Share and other third party costs, which is shown above in our reconciliation of GAAP revenue to adjusted contribution.
Schedule of revenue by geographic areas | The following table provides geographical information (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2018 |  | 2019 |  | 2018 |  | 2019
Revenue: |  |  |  |  |  |  |
United States | $ | 30,884 |  |  | $ | 50,997 |  |  | $ | 90,606 |  |  | $ | 125,468 |
United Kingdom | 3,698 |  |  | 5,422 |  |  | 12,259 |  |  | 15,669 |
Total | $ | 34,582 |  |  | $ | 56,419 |  |  | $ | 102,865 |  |  | $ | 141,137 |
| December 31, 2018 |  | September 30, 2019
Property and equipment: |  |  |
United States | $ | 9,794 |  |  | $ | 11,583 |
United Kingdom | 436 |  |  | 384 |
India | $ | — |  |  | $ | 158 |
Total | $ | 10,230 |  |  | $ | 12,125 |

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