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SEGMENTS (Tables)
9 Months Ended
Sep. 30, 2019
Segment Reporting [Abstract]  
Schedule of segment reporting information
The following table provides information regarding our reportable segments (in thousands):
 
Three Months Ended September 30,
 
Nine Months Ended September 30,
 
2018
 
2019
 
2018
 
2019
Cardlytics Direct:
 
 
 
 
 
 
 
Adjusted contribution
$
16,906

 
$
24,738

 
$
47,368

 
$
64,216

Plus: Adjusted FI Share and other third-party costs(1)
17,514

 
31,681

 
54,271

 
76,921

Revenue
$
34,420

 
$
56,419

 
$
101,639

 
$
141,137

Other Platform Solutions:
 
 
 
 
 
 
 
Adjusted contribution
$
72

 
$

 
$
3

 
$

Plus: Adjusted FI Share and other third-party costs(1)
90

 

 
1,223

 

Revenue
$
162

 
$

 
$
1,226

 
$

Total:
 
 
 
 
 
 
 
Adjusted contribution
$
16,978

 
$
24,738

 
$
47,371

 
$
64,216

Plus: Adjusted FI Share and other third-party costs(1)
17,604

 
31,681

 
55,494

 
76,921

Revenue
$
34,582

 
$
56,419

 
$
102,865

 
$
141,137


(1)
Adjusted FI Share and other third-party costs presented above represents GAAP FI Share and other third-party data costs less a non-cash equity expense included in FI Share and amortization of deferred FI implementation costs, which are detailed below in our reconciliation of GAAP loss before income taxes to adjusted contribution.
The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to adjusted contribution (in thousands):
 
Three Months Ended September 30,
 
Nine Months Ended September 30,
 
2018
 
2019
 
2018
 
2019
Adjusted contribution
$
16,978

 
$
24,738

 
$
47,371

 
$
64,216

Minus:

 

 

 

Non-cash equity expense included in FI Share(1)

 

 
2,519

 

Amortization of deferred FI implementation costs(1)
378

 
789

 
1,136

 
2,173

Delivery costs
3,007

 
3,070

 
7,509

 
9,686

Sales and marketing expense
9,452

 
11,074

 
27,915

 
31,458

Research and development expense
4,097

 
3,018

 
12,444

 
8,741

General and administration expense
7,925

 
12,218

 
23,486

 
27,558

Depreciation and amortization expense
777

 
1,167

 
2,471

 
3,181

Total other expense (income)
(290
)
 
1,149

 
11,367

 
1,990

Loss before income taxes
$
(8,368
)
 
$
(7,747
)
 
$
(41,476
)
 
$
(20,571
)

(1)
Non-cash equity expense included in FI Share and amortization of deferred FI implementation costs are excluded from adjusted FI Share and other third party costs, which is shown above in our reconciliation of GAAP revenue to adjusted contribution.
Schedule of revenue by geographic areas
The following table provides geographical information (in thousands):
 
Three Months Ended September 30,
 
Nine Months Ended September 30,
 
2018
 
2019
 
2018
 
2019
Revenue:
 
 
 
 
 
 
 
United States
$
30,884

 
$
50,997

 
$
90,606

 
$
125,468

United Kingdom
3,698

 
5,422

 
12,259

 
15,669

Total
$
34,582

 
$
56,419

 
$
102,865

 
$
141,137

 
December 31, 2018
 
September 30, 2019
Property and equipment:
 
 
 
United States
$
9,794

 
$
11,583

United Kingdom
436

 
384

India
$

 
$
158

Total
$
10,230

 
$
12,125