XML 37 R25.htm IDEA: XBRL DOCUMENT
v3.20.2

SEGMENTS (Tables) | 6 Months Ended
--- | ---
Jun. 30, 2020
Segment Reporting [Abstract] |
Schedule of segment reporting information | The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to adjusted contribution (in thousands):
| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2019 |  | 2020 |  | 2019 |  | 2020
Adjusted contribution | $ | 21,841 |  |  | $ | 12,402 |  |  | $ | 39,478 |  |  | $ | 32,781 |
Minus: |  |  |  |  |  |  |
Amortization of deferred FI implementation costs(1) | 731 |  |  | 991 |  |  | 1,384 |  |  | 1,999 |
Delivery costs | 3,370 |  |  | 3,499 |  |  | 6,616 |  |  | 6,905 |
Sales and marketing expense | 11,047 |  |  | 10,405 |  |  | 20,384 |  |  | 21,373 |
Research and development expense | 2,782 |  |  | 3,966 |  |  | 5,723 |  |  | 7,817 |
General and administration expense | 8,340 |  |  | 11,734 |  |  | 15,340 |  |  | 22,478 |
Depreciation and amortization expense | 1,053 |  |  | 1,545 |  |  | 2,014 |  |  | 3,876 |
Total other expense | 1,028 |  |  | 20 |  |  | 841 |  |  | 1,622 |
Loss before income taxes | $ | (6,510 | ) |  | $ | (19,758 | ) |  | $ | (12,824 | ) |  | $ | (33,289 | )
(1) Amortization of deferred FI implementation costs is excluded from adjusted FI Share and other third-party costs, which is shown above in our reconciliation of GAAP revenue to adjusted contribution. The following table provides information regarding our Cardlytics Direct reportable segment (in thousands):
| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2019 |  | 2020 |  | 2019 |  | 2020
Adjusted contribution | $ | 21,841 |  |  | $ | 12,402 |  |  | $ | 39,478 |  |  | $ | 32,781 |
Plus: Adjusted FI Share and other third-party costs(1) | 26,889 |  |  | 15,820 |  |  | 45,240 |  |  | 40,950 |
Revenue | $ | 48,730 |  |  | $ | 28,222 |  |  | $ | 84,718 |  |  | $ | 73,731 |
(1) Adjusted FI Share and other third-party costs presented above represents GAAP FI Share and other third-party data costs less amortization of deferred FI implementation costs, which is detailed below in our reconciliation of GAAP loss before income taxes to adjusted contribution.
Schedule of revenue by geographic areas | The following tables provide geographical information (in thousands):
| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2019 |  | 2020 |  | 2019 |  | 2020
Revenue: |  |  |  |  |  |  |
United States | $ | 43,123 |  |  | $ | 26,750 |  |  | $ | 74,471 |  |  | $ | 66,778 |
United Kingdom | 5,607 |  |  | 1,472 |  |  | 10,247 |  |  | 6,953 |
Total | $ | 48,730 |  |  | $ | 28,222 |  |  | $ | 84,718 |  |  | $ | 73,731 |
| December 31, 2019 |  | June 30, 2020
Property and equipment, net: |  |  |
United States | $ | 12,052 |  |  | $ | 10,465 |
United Kingdom | 2,010 |  |  | 2,338 |
India | 228 |  |  | 180 |
Total | $ | 14,290 |  |  | $ | 12,983 |

X
- Definition Tabular disclosure of revenue from external customers by geographic areas attributed to the entity's country of domicile and to foreign countries from which the entity derives revenue. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -Subparagraph a -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e9038-108599 + Details
Name: | us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration

X
- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8736-108599 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8813-108599 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=108376223&loc=d3e13816-109267 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8721-108599 Reference 5: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8906-108599 + Details
Name: | us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock
Namespace Prefix: | us-gaap_
Data Type: | nonnum:textBlockItemType
Balance Type: | na
Period Type: | duration

X
- References No definition available. + Details
Name: | us-gaap_SegmentReportingAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration