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SEGMENTS (Tables) | 6 Months Ended
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Jun. 30, 2022
Segment Reporting [Abstract] |
Schedule of segment reporting information | The following tables provide information regarding the Cardlytics platform and the Bridg platform reportable segments (in thousands):
| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2021 |  | 2022 |  | 2021 |  | 2022
Cardlytics platform |  |  |  |  |  |  |
Adjusted contribution | $ | 27,603 |  |  | $ | 29,867 |  |  | $ | 51,944 |  |  | $ | 58,822 |
Plus: Adjusted Partner Share and other third-party costs(1) | 29,160 |  |  | 39,403 |  |  | 58,049 |  |  | 74,431 |
Revenue | $ | 56,763 |  |  | $ | 69,270 |  |  | $ | 109,993 |  |  | $ | 133,253 |
Bridg platform |  |  |  |  |  |  |
Adjusted contribution | $ | 2,027 |  |  | $ | 5,258 |  |  | $ | 2,027 |  |  | $ | 9,078 |
Plus: Adjusted Partner Share and other third-party costs(1) | 63 |  |  | 877 |  |  | 63 |  |  | 1,002 |
Revenue | $ | 2,090 |  |  | $ | 6,135 |  |  | $ | 2,090 |  |  | $ | 10,080 |
Total |  |  |  |  |  |  |
Adjusted contribution | $ | 29,630 |  |  | $ | 35,125 |  |  | $ | 53,971 |  |  | $ | 67,900 |
Plus: Adjusted Partner Share and other third-party costs(1) | 29,223 |  |  | 40,280 |  |  | 58,112 |  |  | 75,433 |
Revenue | $ | 58,853 |  |  | $ | 75,405 |  |  | $ | 112,083 |  |  | $ | 143,333 |
(1)Adjusted Partner Share and other third-party costs presented above represents GAAP Partner Share and other third-party data costs less deferred implementation costs, which is detailed below in our reconciliation of GAAP (loss) income before income taxes to adjusted contribution. The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to adjusted contribution (in thousands):
| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2021 |  | 2022 |  | 2021 |  | 2022
Adjusted contribution | $ | 29,630 |  |  | $ | 35,125 |  |  | $ | 53,971 |  |  | $ | 67,900 |
Minus: |  |  |  |  |  |  |
Deferred implementation costs(1) | 730 |  |  | — |  |  | 1,612 |  |  | — |
Delivery costs | 5,748 |  |  | 8,162 |  |  | 9,686 |  |  | 14,695 |
Sales and marketing expense | 17,063 |  |  | 21,983 |  |  | 30,265 |  |  | 39,631 |
Research and development expense | 8,934 |  |  | 13,581 |  |  | 15,152 |  |  | 25,872 |
General and administration expense | 16,888 |  |  | 20,984 |  |  | 29,063 |  |  | 41,409 |
Acquisition and integration costs (benefit) | 14,182 |  |  | 2,197 |  |  | 21,212 |  |  | (2,401) |
Change in fair value of contingent consideration | 1,480 |  |  | (2,968) |  |  | 1,480 |  |  | (68,018) |
Goodwill impairment | — |  |  | 83,149 |  |  | — |  |  | 83,149 |
Depreciation and amortization expense | 8,833 |  |  | 10,356 |  |  | 11,898 |  |  | 20,227 |
Total other expense | 3,078 |  |  | 5,417 |  |  | 5,804 |  |  | 8,034 |
Loss before income taxes | $ | (47,306) |  |  | $ | (127,736) |  |  | $ | (72,201) |  |  | $ | (94,698) |
(1)Deferred implementation costs is excluded from adjusted Partner Share and other third-party costs, which is shown above in our reconciliation of GAAP revenue to adjusted contribution.
Schedule of revenue by geographic areas | The following tables provide geographical information (in thousands):
| Three Months Ended June 30, |  | Six Months Ended June 30,
| 2021 |  | 2022 |  | 2021 |  | 2022
Revenue: |  |  |  |  |  |  |
United States | $ | 54,145 |  |  | $ | 69,178 |  |  | $ | 103,262 |  |  | $ | 130,831 |
United Kingdom | 4,708 |  |  | 6,227 |  |  | 8,821 |  |  | 12,502 |
Total | $ | 58,853 |  |  | $ | 75,405 |  |  | $ | 112,083 |  |  | $ | 143,333 |
| December 31, 2021 |  | June 30, 2022
Property and equipment, net: |  |  |
United States | $ | 7,750 |  |  | $ | 6,116 |
United Kingdom | 3,423 |  |  | 2,379 |
India | 100 |  |  | 124 |
Total | $ | 11,273 |  |  | $ | 8,619 |

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=123359005&loc=d3e8736-108599 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=123359005&loc=d3e8813-108599 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=121556970&loc=d3e13816-109267 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=123359005&loc=d3e8906-108599 + Details
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