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SEGMENTS
 9 Months Ended
Sep. 30, 2023
Segment Reporting [Abstract]  
SEGMENTS SEGMENTSAs of September 30, 2023, we have three operating segments: the Cardlytics platform in the U.S., the Cardlytics platform in the U.K. and the Bridg platform, as determined by the information that our Chief Executive Officer, who we consider our chief operating decision maker ("CODM"), uses to make strategic goals and operating decisions. Our Cardlytics platform operating segments in the U.S. and U.K. represent our proprietary advertising channels and are aggregated into one reportable segment given their similar economic characteristics, nature of service, types of customers and method of distribution. Subsequent to the acquisition of Bridg, our CODM began reviewing Bridg's revenue and operating expenses. Therefore, we consider the Bridg platform to be a separate operating segment. Our CODM allocates resources to, and evaluates the performance of, our operating segments based on revenue and adjusted contribution. Our CODM does not review assets by operating segment for the purposes of evaluating performance or allocating resources.
The following tables provide information regarding the Cardlytics platform and the Bridg platform reportable segments (in thousands):
 Three Months Ended
September 30,		Nine Months Ended
September 30,
 2022202320222023
Cardlytics platform
Adjusted contribution$29,886 $37,053 $88,709 $94,548 
Plus: Partner Share and other third-party costs37,399 36,011 111,829 108,272 
Revenue$67,285 $73,064 $200,538 $202,820 
Bridg platform
Adjusted contribution$5,257 $5,808 $14,334 $16,791 
Plus: Partner Share and other third-party costs164 133 1,167 426 
Revenue$5,421 $5,941 $15,501 $17,217 
Total
Adjusted contribution$35,143 $42,861 $103,043 $111,339 
Plus: Partner Share and other third-party costs37,563 36,144 112,996 108,698 
Revenue$72,706 $79,005 $216,039 $220,037 
Adjusted Contribution
Adjusted contribution measures the degree by which revenue generated from our marketers exceeds the cost to obtain the purchase data and the digital advertising space from our partners. Adjusted contribution demonstrates how incremental marketing spend on our platforms generates incremental amounts to support our sales and marketing, research and development, delivery costs, general and administration and other investments. Adjusted contribution is calculated by taking our total revenue less our Partner Share and other third-party costs. Adjusted contribution does not take into account all costs associated with generating revenue from advertising campaigns, including sales and marketing expenses, research and development expenses, delivery costs, general and administrative expenses and other expenses, which we do not take into consideration when making decisions on how to manage our advertising campaigns.
The following table presents a reconciliation of income (loss) before income taxes presented in accordance with GAAP to adjusted contribution (in thousands):
 Three Months Ended
September 30,		Nine Months Ended
September 30,
 2022202320222023
Adjusted contribution$35,143 $42,861 $103,043 $111,339 
Minus:
Delivery costs9,125 7,012 23,820 20,451 
Sales and marketing expense18,289 14,161 57,920 43,314 
Research and development expense13,762 12,430 39,634 38,841 
General and administration expense19,972 15,561 61,381 44,907 
Acquisition and integration (benefit) cost(1,867)78 (4,269)(8,146)
(Gain) loss in fair value of contingent consideration(46,126)8,281 (114,144)(15,045)
Goodwill impairment— — 83,149 — 
Depreciation and amortization expense10,468 5,990 30,695 19,765 
Total other expense5,253 3,314 13,288 1,118 
Income (loss) before income taxes$6,267 $(23,966)$(88,431)$(33,866)
The following tables provide geographical information (in thousands):
 Three Months Ended
September 30,		Nine Months Ended
September 30,
 2022202320222023
Revenue:
United States$67,949 $74,798 $198,781 $208,523 
United Kingdom4,757 4,207 17,258 11,514 
Total$72,706 $79,005 $216,039 $220,037 
December 31, 2022September 30, 2023
Property and equipment, net:
United States$4,453 $2,843 
United Kingdom1,463 162 
Total$5,916 $3,005 
Capital expenditures within the United Kingdom totaled less than $0.2 million and less than $0.1 million during the nine months ended September 30, 2022 and 2023, respectively.
Concentrations of Risk
Cash and Cash Equivalents
Financial instruments that potentially subject us to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. A significant portion of our cash and cash equivalents are held in fully FDIC-insured money market accounts and demand deposit accounts that distribute funds, and credit risk, over a vast number of financial institutions. Our remaining cash and cash equivalents are held with six financial institutions, which we believe are of high credit quality.
Marketers
Our revenue and accounts receivable are diversified among a large number of marketers segregated by both geography and industry. During the nine months ended September 30, 2022 and 2023, our top five marketers accounted for 21% and 19% of our revenue, respectively, with no marketer accounting for over 10%. As of September 30, 2022 and 2023, our top five marketers accounted for 13% and 23% of our accounts receivable, respectively, with no marketer accounting for over 10%.
FI Partners
Our business is substantially dependent on a limited number of FI partners. We require participation from our FI partners in the Cardlytics platform and access to their purchase data in order to offer our solutions to marketers and their agencies. We must have FI partners with a sufficient number of customers and levels of customer engagement to ensure that we have robust purchase data and marketing space to support a broad array of incentive programs for marketers. Our agreements with a substantial majority of our FI partners have terms of three to seven years but are generally terminable by the FI partner on 90 days or less prior notice. The agreements generally have auto-renewal provisions that allow for the agreements to extend past their originally contemplated end date, unless terminated earlier in accordance with the terms of the agreement. If an FI partner terminates its agreement with us, we would lose that FI partner as a source of purchase data and online banking customers.
During the nine months ended September 30, 2022 and the nine months ended September 30, 2023, respectively, our top three FI partners combined to account for over 85% of the total Partner Share we paid to all partners, with the top FI partner representing over 50% and the second and third largest FI partners representing over 10% of Partner Share. No other partner accounted for over 10% of Partner Share during these periods.