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REVENUE (Tables) | 9 Months Ended
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Sep. 30, 2024
Revenue from Contract with Customer [Abstract] |
Disaggregation of Revenue | The following table summarizes Revenue from the Cardlytics platform by pricing model (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2024 |  | 2023 |  | 2024 |  | 2023
Cost per Served Sale | $ | 36,127 |  |  | $ | 49,957 |  |  | $ | 116,664 |  |  | $ | 138,664 |
Cost per Redemption | 23,196 |  |  | 20,842 |  |  | 66,150 |  |  | 58,305 |
Other Revenue(1) | 1,787 |  |  | 2,265 |  |  | 4,531 |  |  | 5,851 |
Cardlytics Platform Revenue | $ | 61,110 |  |  | $ | 73,064 |  |  | $ | 187,345 |  |  | $ | 202,820 |
(1)Other Revenue during the three and nine months ended September 30, 2024 primarily includes pricing models that do not relate to CPS and CPR, which includes proof-of-concept pricing models that we are exploring and hosting fees that we charge our FI partners to support the costs required to host our services. Other Revenue during the three and nine months ended September 30, 2023 primarily consists of revenue from Entertainment. The following table summarizes Revenue from the Bridg platform (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2024 |  | 2023 |  | 2024 |  | 2023
Bridg Platform Revenue | $ | 5,947 |  |  | $ | 5,941 |  |  | $ | 16,956 |  |  | $ | 17,217 |
The following table summarizes contract balances from the Bridg platform (in thousands):
Contract Balance Type |  | Consolidated Balance Sheets Location |  | September 30, 2024 |  | December 31, 2023
Contract assets, current |  | Accounts receivable and contract assets, net |  | $ | 116 |  |  | $ | 41 |
Total contract assets |  |  |  | $ | 116 |  |  | $ | 41 |
Contract liabilities, current |  | Deferred revenue |  | $ | 2,063 |  |  | $ | 2,204 |
Contract liabilities, long-term |  | Long-term deferred revenue |  | — |  |  | 67 |
Total contract liabilities |  |  |  | $ | 2,063 |  |  | $ | 2,271 |

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- Definition Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 5 -Publisher FASB -URI https://asc.fasb.org//1943274/2147479806/606-10-50-5 + Details
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