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SEGMENTS (Tables) | 9 Months Ended
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Sep. 30, 2024
Segment Reporting [Abstract] |
Schedule of segment reporting information | The following tables provide information regarding the Cardlytics platform and the Bridg platform reportable segments (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2024 |  | 2023 |  | 2024 |  | 2023
Cardlytics platform |  |  |  |  |  |  |
Revenue | $ | 61,110 |  |  | $ | 73,064 |  |  | $ | 187,343 |  |  | $ | 202,820 |
Minus: Partner Share and other third-party costs | 30,293 |  |  | 36,011 |  |  | 93,570 |  |  | 108,272 |
Adjusted Contribution | $ | 30,817 |  |  | $ | 37,053 |  |  | $ | 93,773 |  |  | $ | 94,548 |
Bridg platform |  |  |  |  |  |  |
Revenue | $ | 5,947 |  |  | $ | 5,941 |  |  | $ | 16,958 |  |  | $ | 17,217 |
Minus: Partner Share and other third-party costs | 382 |  |  | 133 |  |  | 906 |  |  | 426 |
Adjusted Contribution | $ | 5,565 |  |  | $ | 5,808 |  |  | $ | 16,052 |  |  | $ | 16,791 |
Consolidated |  |  |  |  |  |  |
Revenue | $ | 67,057 |  |  | $ | 79,005 |  |  | $ | 204,301 |  |  | $ | 220,037 |
Minus: Partner Share and other third-party costs | 30,675 |  |  | 36,144 |  |  | 94,476 |  |  | 108,698 |
Adjusted Contribution | $ | 36,382 |  |  | $ | 42,861 |  |  | $ | 109,825 |  |  | $ | 111,339 |
The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to Adjusted Contribution (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2024 |  | 2023 |  | 2024 |  | 2023
Adjusted Contribution | $ | 36,382 |  |  | $ | 42,861 |  |  | $ | 109,825 |  |  | $ | 111,339 |
Minus: |  |  |  |  |  |  |
Delivery costs | 7,830 |  |  | 7,012 |  |  | 21,664 |  |  | 20,451 |
Sales and marketing expense | 13,163 |  |  | 14,161 |  |  | 41,306 |  |  | 43,314 |
Research and development expense | 13,194 |  |  | 12,430 |  |  | 39,712 |  |  | 38,841 |
General and administration expense | 12,076 |  |  | 15,561 |  |  | 42,712 |  |  | 44,907 |
Acquisition, integration and divestiture benefit | — |  |  | 78 |  |  | 162 |  |  | (8,146) |
Change in contingent consideration | 100 |  |  | 8,281 |  |  | 110 |  |  | (15,045) |
Impairment of goodwill and intangible assets | 131,595 |  |  | — |  |  | 131,595 |  |  | — |
Depreciation and amortization expense | 6,970 |  |  | 5,990 |  |  | 19,749 |  |  | 19,765 |
Total other expense | (3,364) |  |  | 3,314 |  |  | (13,470) |  |  | 1,118 |
Loss before income taxes | $ | (145,182) |  |  | $ | (23,966) |  |  | $ | (173,715) |  |  | $ | (33,866) |
Schedule of revenue by geographic areas | The following tables provide geographical information (in thousands):
| Three Months Ended September 30, |  | Nine Months Ended September 30,
| 2024 |  | 2023 |  | 2024 |  | 2023
Revenue: |  |  |  |  |  |  |
United States | $ | 61,440 |  |  | $ | 74,798 |  |  | $ | 188,060 |  |  | $ | 208,523 |
United Kingdom | 5,617 |  |  | 4,207 |  |  | 16,241 |  |  | 11,514 |
Total | $ | 67,057 |  |  | $ | 79,005 |  |  | $ | 204,301 |  |  | $ | 220,037 |
| September 30, 2024 |  | December 31, 2023
Property and equipment, net: |  |  |
United States | $ | 2,791 |  |  | $ | 3,244 |
United Kingdom | 56 |  |  | 79 |
Total | $ | 2,847 |  |  | $ | 3,323 |

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482573/350-20-50-1 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-25 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-22 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-30 + Details
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