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REVENUE (Tables) | 12 Months Ended
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Dec. 31, 2024
Revenue from Contract with Customer [Abstract] |
Disaggregation of Revenue [Table Text Block] | The following table summarizes revenue by pricing model (in thousands):
| Year Ended December 31,
| 2024 |  | 2023 |  | 2022
Served based pricing | $ | 151,455 |  |  | $ | 191,260 |  |  | $ | 180,701 |
Engagement based pricing | 99,412 |  |  | 86,529 |  |  | 87,992 |
Other Revenue(1) | 4,747 |  |  | 7,636 |  |  | 8,492 |
Cardlytics platform revenue | $ | 255,614 |  |  | $ | 285,425 |  |  | $ | 277,185 |
(1)Other Revenue during the year ended December 31, 2024 primarily includes pricing models that do not relate to Served based pricing and Engagement based pricing, which includes proof-of-concept pricing models that we are exploring and hosting fees that we charge our FI partners to support the costs required to host our services. Other Revenue during the year ended December 31, 2023 and December 31, 2022 primarily consists of revenue from Entertainment.

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- Definition Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 5 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-5 + Details
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