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SEGMENTS - Revenue by Segment (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2024 | Dec. 31, 2023 | Dec. 31, 2022
Segment Reporting Information [Line Items] |  |  |
Revenues | $ 278,298 | $ 309,204 | $ 298,542
Adjusted Contribution | 150,537 | 158,626 | 143,035
Cardlytics Direct |  |  |
Segment Reporting Information [Line Items] |  |  |
Revenues | 255,615 | 285,425 | 277,185
Plus: FI Share and other third-party costs | 122,370 | 144,502 | 147,872
Other Expenses | 4,171 | 5,405 | 6,332
Adjusted Contribution | 129,074 | 135,518 | 122,981
Bridg Acquisition |  |  |
Segment Reporting Information [Line Items] |  |  |
Revenues | 22,683 | 23,779 | 21,357
Plus: FI Share and other third-party costs | 0 | 0 | 0
Other Expenses | 1,220 | 671 | 1,303
Adjusted Contribution | $ 21,463 | $ 23,108 | $ 20,054

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- Definition Adjusted contribution represents our revenue less FI Share and other third-party costs. We refined our definition of adjusted contribution used by our CODM to exclude the impact of non-cash charges related to the issuance of equity to our FI partners and the impact of amortization and impairment of deferred FI implementation costs. + References No definition available. + Details
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- Definition Financial Institution Share And Other Third-Party Costs, Excluding Non-cash Equity Expense and Deferred Implementation Costs + References No definition available. + Details
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- Definition Amount of expense classified as other. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Topic 220 -SubTopic 10 -Name Accounting Standards Codification -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03(6)) -Publisher FASB -URI https://asc.fasb.org/1943274/2147483621/220-10-S99-2 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Topic 220 -SubTopic 10 -Name Accounting Standards Codification -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03(4)) -Publisher FASB -URI https://asc.fasb.org/1943274/2147483621/220-10-S99-2 + Details
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- Definition Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. 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