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SEGMENTS (Tables) | 12 Months Ended
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Dec. 31, 2024
Segment Reporting [Abstract] |
Schedule of segment reporting information | The following table provides information regarding our reportable segments (in thousands):
| Year Ended December 31,
| 2024 |  | 2023 |  | 2022
Cardlytics platform |  |  |  |  |
Revenue | $ | 255,615 |  |  | $ | 285,425 |  |  | $ | 277,185 |
Minus: Adjusted Partner Share | 122,370 |  |  | 144,502 |  |  | 147,872 |
Minus: Other third-party costs(1) | 4,171 |  |  | 5,405 |  |  | 6,332 |
Adjusted Contribution | $ | 129,074 |  |  | $ | 135,518 |  |  | $ | 122,981 |
Bridg platform |  |  |  |  |
Revenue | $ | 22,683 |  |  | $ | 23,779 |  |  | $ | 21,357 |
Minus: Adjusted Partner Share | — |  |  | — |  |  | — |
Minus: Other third-party costs(1) | 1,220 |  |  | 671 |  |  | 1,303 |
Adjusted Contribution | $ | 21,463 |  |  | $ | 23,108 |  |  | $ | 20,054 |
(1)Other third-party costs above primarily represents media and data costs that we incur to support the Cardlytics and Bridg platform. The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to Adjusted Contribution (in thousands):
| Year Ended December 31,
| 2024 |  | 2023 |  | 2022
Adjusted Contribution | $ | 150,537 |  |  | $ | 158,626 |  |  | $ | 143,035 |
Minus: |  |  |  |  |
Delivery costs | 29,643 |  |  | 28,248 |  |  | 30,403 |
Sales and marketing expense | 52,649 |  |  | 57,425 |  |  | 74,745 |
Research and development expense | 49,607 |  |  | 51,352 |  |  | 54,435 |
General and administrative expense | 56,482 |  |  | 58,810 |  |  | 81,446 |
Change in contingent consideration | 210 |  |  | 1,246 |  |  | (128,174) |
Impairment of goodwill and intangible assets | 131,595 |  |  | 70,518 |  |  | 453,288 |
Acquisition, integration and divestiture costs (benefits) | 161 |  |  | (6,313) |  |  | (2,874) |
Loss on divestitures | — |  |  | 6,550 |  |  | — |
Depreciation and amortization expense | 25,689 |  |  | 26,460 |  |  | 37,544 |
Total non-operating (income) expense(1) | (6,195) |  |  | (968) |  |  | 8,932 |
Loss before income taxes | $ | (189,304) |  |  | $ | (134,702) |  |  | $ | (466,710) |
(1)Non-operating (income) expense includes interest income, interest expense and foreign currency loss.
Schedule of revenue by geographic areas | The following tables provide geographical information (in thousands):
| Year Ended December 31,
| 2024 |  | 2023 |  | 2022
Revenue: |  |  |  |  |
United States | $ | 254,081 |  |  | $ | 291,420 |  |  | $ | 275,256 |
United Kingdom | 24,217 |  |  | 17,784 |  |  | 23,286 |
Total | $ | 278,298 |  |  | $ | 309,204 |  |  | $ | 298,542 |
| December 31,
| 2024 |  | 2023
Property and equipment: |  |  |
United States | $ | 2,530 |  |  | $ | 3,244 |
United Kingdom | 66 |  |  | 79 |
Total | $ | 2,596 |  |  | $ | 3,323 |

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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