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SEGMENTS (Tables)

12 Months Ended

Dec. 31, 2024

Segment Reporting [Abstract]

Schedule of segment reporting information

The following table provides information regarding our reportable segments (in thousands):

			Year Ended December 31,
			2024						2023						2022
Cardlytics platform
Revenue			$	255,615					$	285,425					$	277,185
Minus: Adjusted Partner Share			122,370						144,502						147,872
Minus: Other third-party costs(1)			4,171						5,405						6,332
Adjusted Contribution			$	129,074					$	135,518					$	122,981
Bridg platform
Revenue			$	22,683					$	23,779					$	21,357
Minus: Adjusted Partner Share			—						—						—
Minus: Other third-party costs(1)			1,220						671						1,303
Adjusted Contribution			$	21,463					$	23,108					$	20,054

(1)Other third-party costs above primarily represents media and data costs that we incur to support the Cardlytics and Bridg platform.

The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to Adjusted Contribution (in thousands):

			Year Ended December 31,
			2024						2023						2022
Adjusted Contribution			$	150,537					$	158,626					$	143,035
Minus:
Delivery costs			29,643						28,248						30,403
Sales and marketing expense			52,649						57,425						74,745
Research and development expense			49,607						51,352						54,435
General and administrative expense			56,482						58,810						81,446
Change in contingent consideration			210						1,246						(128,174)
Impairment of goodwill and intangible assets			131,595						70,518						453,288
Acquisition, integration and divestiture costs (benefits)			161						(6,313)						(2,874)
Loss on divestitures			—						6,550						—
Depreciation and amortization expense			25,689						26,460						37,544
Total non-operating (income) expense(1)			(6,195)						(968)						8,932
Loss before income taxes			$	(189,304)					$	(134,702)					$	(466,710)

(1)Non-operating (income) expense includes interest income, interest expense and foreign currency loss.

Schedule of revenue by geographic areas

The following tables provide geographical information (in thousands):

			Year Ended December 31,
			2024						2023						2022
Revenue:
United States			$	254,081					$	291,420					$	275,256
United Kingdom			24,217						17,784						23,286
Total			$	278,298					$	309,204					$	298,542

			December 31,
			2024						2023
Property and equipment:
United States			$	2,530					$	3,244
United Kingdom			66						79
Total			$	2,596					$	3,323

X

- Definition

Tabular disclosure of revenue from external customers by geographic areas attributed to the entity's country of domicile and to foreign countries from which the entity derives revenue.

+ References

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Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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