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REVENUE (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Disaggregation of Revenue [Line Items]      
Consumer incentives, expense $ 165,500 $ 144,200 $ 143,900
Revenue from Contract with Customer, Excluding Assessed Tax 255,614 285,425 277,185
Contract with Customer, Asset, after Allowance for Credit Loss 232 41  
Contract with Customer, Liability, Current 2,154 2,405  
Long-term deferred revenue 0 67  
Revenue, Remaining Performance Obligation, Amount 32,900    
Contract with Customer, Liability, Revenue Recognized 600    
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date [Axis]: 2025-01-01      
Disaggregation of Revenue [Line Items]      
Revenue, Remaining Performance Obligation, Amount $ 16,100    
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Period 12 months    
Bridg Acquisition      
Disaggregation of Revenue [Line Items]      
Contract with Customer, Asset, after Allowance for Credit Loss, Current $ 232 41  
Contract with Customer, Asset, after Allowance for Credit Loss, Noncurrent 0 0  
Contract with Customer, Liability, Current 2,154 2,204  
Long-term deferred revenue 0 67  
Contract with Customer, Liability 2,154 2,271  
Cost per Served Sales [Member]      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax 151,455 191,260 180,701
Cost per Redemption [Member]      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax 99,412 86,529 87,992
Cost Other [Member]      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax 4,747 7,636 8,492
Bridg Subscription Revenue      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax 22,684 23,779 21,190
Bridg Other Revenue      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax 0 0 167
Bridg Total Revenue      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax $ 22,684 $ 23,779 $ 21,357