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SEGMENTS - Revenue by Segment (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Segment Reporting Information [Line Items]
Revenues	$ 278,298	$ 309,204	$ 298,542
Adjusted Contribution	150,537	158,626	143,035
Cardlytics Direct
Segment Reporting Information [Line Items]
Revenues	255,615	285,425	277,185
Plus: FI Share and other third-party costs	122,370	144,502	147,872
Other Expenses	4,171	5,405	6,332
Adjusted Contribution	129,074	135,518	122,981
Bridg Acquisition
Segment Reporting Information [Line Items]
Revenues	22,683	23,779	21,357
Plus: FI Share and other third-party costs	0	0	0
Other Expenses	1,220	671	1,303
Adjusted Contribution	$ 21,463	$ 23,108	$ 20,054

X

- Definition

Adjusted contribution represents our revenue less FI Share and other third-party costs. We refined our definition of adjusted contribution used by our CODM to exclude the impact of non-cash charges related to the issuance of equity to our FI partners and the impact of amortization and impairment of deferred FI implementation costs.

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Financial Institution Share And Other Third-Party Costs, Excluding Non-cash Equity Expense and Deferred Implementation Costs

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Amount of expense classified as other.

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