XML 63 R37.htm IDEA: XBRL DOCUMENT v3.25.4

SEGMENTS (Tables)

12 Months Ended

Dec. 31, 2025

Segment Reporting [Abstract]

Schedule of segment reporting information

The following table provides information regarding our reportable segments (in thousands):

			Year Ended December 31,
			2025						2024						2023
Cardlytics platform
Revenue			$	212,326					$	255,615					$	285,425
Minus: Adjusted Partner Share			97,278						122,370						144,502
Minus: Other third-party costs(1)			3,816						4,171						5,405
Adjusted Contribution			$	111,232					$	129,074					$	135,518
Bridg platform
Revenue			$	20,947					$	22,683					$	23,779
Minus: Adjusted Partner Share			—						—						—
Minus: Other third-party costs(1)			1,855						1,220						671
Adjusted Contribution			$	19,092					$	21,463					$	23,108

(1)Other third-party costs above primarily represents media and data costs that we incur to support the Cardlytics and Bridg platform.

The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to Adjusted Contribution (in thousands):

			Year Ended December 31,
			2025						2024						2023
Adjusted Contribution			$	130,324					$	150,537					$	158,626
Minus:
Delivery costs			25,711						29,643						28,248
Sales and marketing expense			39,478						52,649						57,425
Research and development expense			39,765						49,607						51,352
General and administrative expense			47,267						56,482						58,810
Change in contingent consideration			102						210						1,246
Impairment of goodwill and intangible assets			58,843						131,595						70,518
Acquisition, integration and divestiture costs/(benefits)			561						161						(6,313)
(Gain)/loss on divestiture			(4,831)						—						6,550
Depreciation and amortization expense			25,244						25,689						26,460
Total non-operating (income) expense(1)			1,672						(6,195)						(968)
Loss before income taxes			$	(103,488)					$	(189,304)					$	(134,702)

(1)Non-operating (income) expense includes interest income, interest expense and foreign currency loss.

Schedule of revenue by geographic areas

The following tables provide geographical information (in thousands):

			Year Ended December 31,
			2025						2024						2023
Revenue:
United States			$	202,974					$	254,081					$	291,420
United Kingdom			30,299						24,217						17,784
Total			$	233,273					$	278,298					$	309,204

			December 31,
			2025						2024
Property and equipment:
United States			$	1,966					$	2,530
United Kingdom			59						66
Total			$	2,025					$	2,596

X

- Definition

Tabular disclosure of revenue from external customers by geographic areas attributed to the entity's country of domicile and to foreign countries from which the entity derives revenue.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Topic 280
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 41
-Subparagraph (a)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-41

+ Details

Name:	us-gaap_RevenueFromExternalCustomersByGeographicAreasTableTextBlock
Namespace Prefix:	us-gaap_
Data Type:	dtr-types:textBlockItemType
Balance Type:	na
Period Type:	duration

X

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-25

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-22

Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-30

+ Details

Name:	us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock
Namespace Prefix:	us-gaap_
Data Type:	dtr-types:textBlockItemType
Balance Type:	na
Period Type:	duration

X

- References

No definition available.

+ Details

Name:	us-gaap_SegmentReportingAbstract
Namespace Prefix:	us-gaap_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration