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REVENUE (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Disaggregation of Revenue [Line Items]      
Consumer incentives, expense $ 151,700 $ 165,500 $ 144,200
Revenue from Contract with Customer, Excluding Assessed Tax 212,328 255,614 285,425
Contract with Customer, Asset, after Allowance for Credit Loss 588 232  
Contract with Customer, Liability, Current 2,589 2,154  
Long-term deferred revenue 52 0  
Revenue, Remaining Performance Obligation, Amount 17,800    
Contract with Customer, Liability, Revenue Recognized 200    
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date [Axis]: 2025-01-01      
Disaggregation of Revenue [Line Items]      
Revenue, Remaining Performance Obligation, Amount $ 7,900    
Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Period 12 months    
Minimum      
Disaggregation of Revenue [Line Items]      
Subscription contract, duration 6 months    
Maximum      
Disaggregation of Revenue [Line Items]      
Subscription contract, duration 60 months    
Bridg Acquisition      
Disaggregation of Revenue [Line Items]      
Contract with Customer, Asset, after Allowance for Credit Loss, Current $ 588 232  
Contract with Customer, Liability, Current 48 2,154  
Long-term deferred revenue 52 0  
Contract with Customer, Liability 100 2,154  
Cost per Served Sales [Member]      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax 79,062 151,455 191,260
Cost per Redemption [Member]      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax 129,294 99,412 86,529
Cost Other [Member]      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax 3,972 4,747 7,636
Bridg Subscription Revenue      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax 20,945 22,684 23,779
Bridg Total Revenue      
Disaggregation of Revenue [Line Items]      
Revenue from Contract with Customer, Excluding Assessed Tax $ 20,945 $ 22,684 $ 23,779