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SEGMENTS - Concentration of Risk (Details)	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023
Revenue Benchmark | Geographic Concentration Risk | United States
Concentration Risk [Line Items]
Concentration risk	94.00%	92.00%	87.00%
Revenue Benchmark | Customer Concentration Risk | Top Five Marketers
Concentration Risk [Line Items]
Concentration risk	20.00%	16.00%	15.00%
Accounts Receivable Benchmark | Customer Concentration Risk | Top Five Marketers
Concentration Risk [Line Items]
Concentration risk	30.00%	17.00%
Partner Share Benchmark | Partner Concentration | Top Three Partners
Concentration Risk [Line Items]
Concentration risk	80.00%	85.00%	85.00%
Partner Share Benchmark | Partner Concentration | Top Partner
Concentration Risk [Line Items]
Concentration risk	15.00%	50.00%	50.00%
Partner Share Benchmark | Partner Concentration | Second Largest Partner
Concentration Risk [Line Items]
Concentration risk	15.00%	10.00%	10.00%
Partner Share Benchmark | Partner Concentration | Third Largest Partner
Concentration Risk [Line Items]
Concentration risk	15.00%	10.00%	10.00%

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- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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